Apple Strategy Analysis
Contents
Coursework Header sheet 1. Introduction
Page.
2
4
Internal Analysis
2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses
5 5 8 10 12 14 14 15 15 18 19 21 21 22 22
External Analysis
8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats
Current Strategies
13. Strategic Position
Future Strategies
14. Proposed Strategic Options 15. Selection of the Winning Strategy 16. Description and Risk Assessment
23 23 24 25
List of References
27
Appendices
30
3|Pa ge
1. Introduction and Report Objectives
The objective of the report is to evaluate Apple Inc.‟s business model through internal and external analysis and then recommend future strategic business unit (SBU) and corporate strategy which are based on the previous suggestions and analysis. Apple‟s annual report 2011, Apple case study and Applestore.com will contribute to the analyses of internal and external which are performed to work out strategies. The reporting currency is USD.
The Apple Inc. Company was founded in 1976 by Steve Wozniak and Steve Jobs and after that was incorporated in 1977 in California. Apple‟s core profit generating from design, manufacture, distribution and retailing. Apple‟s global reach enables it to distribute and sell its products worldwide through Wholesalers, retail stores, online stores, as well as through mobile telecom operators in different countries. Apple also profits from the sells of different kinds of third-party products. Moreover, Apple sells to consumers, like small and mid-sized businesses, education, enterprise and government customers. Apple also profits from exchange rate hedging.
Apple has 9 SBUs operating in 5 key geographical market segments as following:
4|Pa ge
INTERNAL ANALYSIS 2. Financial Analysis
The key profit
Coursework Header sheet 1. Introduction
Page.
2
4
Internal Analysis
2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses
5 5 8 10 12 14 14 15 15 18 19 21 21 22 22
External Analysis
8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats
Current Strategies
13. Strategic Position
Future Strategies
14. Proposed Strategic Options 15. Selection of the Winning Strategy 16. Description and Risk Assessment
23 23 24 25
List of References
27
Appendices
30
3|Pa ge
1. Introduction and Report Objectives
The objective of the report is to evaluate Apple Inc.‟s business model through internal and external analysis and then recommend future strategic business unit (SBU) and corporate strategy which are based on the previous suggestions and analysis. Apple‟s annual report 2011, Apple case study and Applestore.com will contribute to the analyses of internal and external which are performed to work out strategies. The reporting currency is USD.
The Apple Inc. Company was founded in 1976 by Steve Wozniak and Steve Jobs and after that was incorporated in 1977 in California. Apple‟s core profit generating from design, manufacture, distribution and retailing. Apple‟s global reach enables it to distribute and sell its products worldwide through Wholesalers, retail stores, online stores, as well as through mobile telecom operators in different countries. Apple also profits from the sells of different kinds of third-party products. Moreover, Apple sells to consumers, like small and mid-sized businesses, education, enterprise and government customers. Apple also profits from exchange rate hedging.
Apple has 9 SBUs operating in 5 key geographical market segments as following:
4|Pa ge
INTERNAL ANALYSIS 2. Financial Analysis
The key profit