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Apple vs. Dell Financial Analysis

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Apple vs. Dell Financial Analysis
TEAM FINANCIAL ANALYSIS PROJECT
SIC Code 3571 – The Electronic & Computers Industry Overview
The electronic & computers industry consists of hardware, software, service and an endless array of products, our team chose to narrow the research to PC’s. Including as well computers and computer storage devices such as: DVD drives, and computer peripheral equipment, such as printers and scanners; communications equipment (wireless telephones and telephone switching equipment) and some others.
The future of this industry is evolution. An enormous opportunity is open due to all mobile device markets and services such as consulting and Cloud computing that are growing fast. Social networking is changing how companies and customers interact with each other, we can often see employees bring their own devices to work and complement enterprise software with their own hand-picked. Also, the competitive factors that should be considered by the companies are new technologies, custom built laptops and PC’s, reliability (brand penetration and alliances) and customer service.
A big change happened over the past ten years. Companies have transformed production by reducing their dependence on labor (employment falling 45% in the past decade) and increased their productivity by automatizing their processes (450% increase over the same period). Also manufacturing plants have moved to cheaper labor cost countries.
In the future, the industry will keep seeing mergers and alliances between companies to complement their services and product to better satisfy their customers such as the alliance between Dell and Lexmark.

Apple
Apple was founded in 1977. Its mission statement is “Apple will be a leader in providing simple, powerful, high-quality information products and services for people who learn, communicate, and create”. Apple is distinguished by stylish product innovation and entrepreneurship.
The Company’s products and services include iPhone®, iPad®, Mac®, iPod®,

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