Apple: a Case Study Analysis
APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University
School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010
APPLE: A Case Study Analysis Shane R. Mittan, Project Manager
Thursday, January 28, 2010 ©2010 Shane R. Mittan
Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College of Arts & Sciences School of Communication 1903 West Michigan Ave. Kalamazoo, MI 49008 Tel: (989) 339-1688 Email: ShaneMittan@gmail.com Web: http://homepages.wmich.edu/~s5mittan
TABLE OF CONTENTS
I. HISTORICAL OVERVIEW ................................................................................. 2
The First Apple Computers................................................................................................................... 2 Figure 1 (Apple Logo, 1976) ................................................................................................................. 2 Creating an Image ................................................................................................................................. 3 Figure 2 (Apple Logo, 1977) ................................................................................................................. 3 Graphical User Interface ....................................................................................................................... 4 The Macintosh ...................................................................................................................................... 5 Figure 3 (Graphical User Interface of the Apple Macintosh) .......................................................................... 5 Jobs’ NeXT Move................................................................................................................................. 6 Jobs’ Personality
School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010
APPLE: A Case Study Analysis Shane R. Mittan, Project Manager
Thursday, January 28, 2010 ©2010 Shane R. Mittan
Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College of Arts & Sciences School of Communication 1903 West Michigan Ave. Kalamazoo, MI 49008 Tel: (989) 339-1688 Email: ShaneMittan@gmail.com Web: http://homepages.wmich.edu/~s5mittan
TABLE OF CONTENTS
I. HISTORICAL OVERVIEW ................................................................................. 2
The First Apple Computers................................................................................................................... 2 Figure 1 (Apple Logo, 1976) ................................................................................................................. 2 Creating an Image ................................................................................................................................. 3 Figure 2 (Apple Logo, 1977) ................................................................................................................. 3 Graphical User Interface ....................................................................................................................... 4 The Macintosh ...................................................................................................................................... 5 Figure 3 (Graphical User Interface of the Apple Macintosh) .......................................................................... 5 Jobs’ NeXT Move................................................................................................................................. 6 Jobs’ Personality