Apple E Business
Apple
Consultancy Report
Word Count 2,349
Introduction
Apple Inc has been hailed as one of the most emerging company of the past decade. This company has progressed from a struggling computer company in 90’s to one of the major leaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the internet to market, sell and receive payment for its products. This paper will analyze Apple Inc e-commerce strategies and the benefits accrued from it.
Apple is an American firm that designs and sells computers, electronics and computer software (Apple 2011). The company got its inception in 1976 by three main people. They were Steve Jobs, Steve Wozniak and Ronald Wayne. At start the company only focused on the manufacture of computer hardware. Its first product of computer was named Apple I. The company later introduced its other products in 1977 and 1980 respectively (Apple 2011). These were named Apple II and Apple II. The company later introduced the Lisa and Macintosh in 1982 which had more advanced features.
Apples Inc started to grow when it ventured into the manufacture of mobile computing devices. In 1991 Apple released a portable computer named PowerBook, which laid the formation of laptop computers (Apple 2011). Later it made improvements to the operating system. This upgrade was called system 7.
With the introduction of iMac in 1998, its profitability further increased (Apple, 2011). In 2001 Apple put its step in entertainment industry by introducing iPod. This created a platform for the domination of Apple Inc in the mobile industry. It later released the iPhone and iPad which have been a worldwide success. In the past ten years the company has also released a variety of other software which includes the iTunes, iWork and iOS marking its present in this
Consultancy Report
Word Count 2,349
Introduction
Apple Inc has been hailed as one of the most emerging company of the past decade. This company has progressed from a struggling computer company in 90’s to one of the major leaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the internet to market, sell and receive payment for its products. This paper will analyze Apple Inc e-commerce strategies and the benefits accrued from it.
Apple is an American firm that designs and sells computers, electronics and computer software (Apple 2011). The company got its inception in 1976 by three main people. They were Steve Jobs, Steve Wozniak and Ronald Wayne. At start the company only focused on the manufacture of computer hardware. Its first product of computer was named Apple I. The company later introduced its other products in 1977 and 1980 respectively (Apple 2011). These were named Apple II and Apple II. The company later introduced the Lisa and Macintosh in 1982 which had more advanced features.
Apples Inc started to grow when it ventured into the manufacture of mobile computing devices. In 1991 Apple released a portable computer named PowerBook, which laid the formation of laptop computers (Apple 2011). Later it made improvements to the operating system. This upgrade was called system 7.
With the introduction of iMac in 1998, its profitability further increased (Apple, 2011). In 2001 Apple put its step in entertainment industry by introducing iPod. This created a platform for the domination of Apple Inc in the mobile industry. It later released the iPhone and iPad which have been a worldwide success. In the past ten years the company has also released a variety of other software which includes the iTunes, iWork and iOS marking its present in this
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