Apple S.W.O.T. Analysis
S.W.O.T Analysis- Apple Inc.
Eleanor Arlook
DMP- Thursday 6:30-9:20 SWOT ANALYSIS
Apple designs, manufactures and markets personal computers and related software, portable digital music players, and related accessories.The company markets third party audio and video products, and provides related services.The company has a strong brand image, which enables it to command a premium price for its products, giving it an edge over regional as well as other global competitors.
However, intense competition threatens to erode the market share of the company.
Strengths
Strong brand image
The Apple brand is well recognized amongst most consumers. Apple also enjoys a high level of brand awareness and brand recognition for its products in all its markets. The company’s brand value, as per the Interbrand rankings, has improved from 39 in 2006, 35 in 2007 to 24 in 2008. The brand value of the company improved to $13,724 million in 2008 from $11,037 million in 2007.
Apple leverages its brand image to differentiate its product offering and drive sales. The company’s strong brand enables it to command a premium pricing for its products such as iMac, iPod and iPhone, giving it an edge over regional as well as other global competitors such as Sony. Robust financial performance
Apple reported robust financial performance in the past few years. The company’s total revenue increased from $6,207 million in FY2003 to $32,479 million in FY2008, representing a compounded annual growth rate (CAGR) of 39%. The company’s operating income recovered from an operating loss of $1 million in FY2003 to an operating profit of $6,275 million in FY2008. As a result, the company operating profit margin has improved from 3.9% in 2004 to 19.3% in FY2008. Apple’s net income increased from $69 million in 2003 to $4,834 million in 2008. Following the trend, Apples net income margin improved from 1.1% in FY2003 to 14.8% in FY2007.
Eleanor Arlook
DMP- Thursday 6:30-9:20 SWOT ANALYSIS
Apple designs, manufactures and markets personal computers and related software, portable digital music players, and related accessories.The company markets third party audio and video products, and provides related services.The company has a strong brand image, which enables it to command a premium price for its products, giving it an edge over regional as well as other global competitors.
However, intense competition threatens to erode the market share of the company.
Strengths
Strong brand image
The Apple brand is well recognized amongst most consumers. Apple also enjoys a high level of brand awareness and brand recognition for its products in all its markets. The company’s brand value, as per the Interbrand rankings, has improved from 39 in 2006, 35 in 2007 to 24 in 2008. The brand value of the company improved to $13,724 million in 2008 from $11,037 million in 2007.
Apple leverages its brand image to differentiate its product offering and drive sales. The company’s strong brand enables it to command a premium pricing for its products such as iMac, iPod and iPhone, giving it an edge over regional as well as other global competitors such as Sony. Robust financial performance
Apple reported robust financial performance in the past few years. The company’s total revenue increased from $6,207 million in FY2003 to $32,479 million in FY2008, representing a compounded annual growth rate (CAGR) of 39%. The company’s operating income recovered from an operating loss of $1 million in FY2003 to an operating profit of $6,275 million in FY2008. As a result, the company operating profit margin has improved from 3.9% in 2004 to 19.3% in FY2008. Apple’s net income increased from $69 million in 2003 to $4,834 million in 2008. Following the trend, Apples net income margin improved from 1.1% in FY2003 to 14.8% in FY2007.