Apple’s Marketing Strategy: a Life Long Relationship
Apple’s Marketing Strategy: A Life Long Relationship * Include threats and opportunities * Provide your point of view on the company’s strategy
In today’s modern technology world, much of the population has heard of Apple Inc., the dominating computer hardware, software, and consumer electronics company. The company has had the distinct ability to encourage consumers to purchase an apple product, and then maintain that customers loyalty for years to come. But how is Apple able to create such loyal customers? Their products are innovative and easy to learn, but there is also a financial cost that many Americans are hesitant to invest in. Since 2009, Apple has been practicing five marketing tactics that “lock” customers in. As noted by Dan Tynan, writer of the article, Apple has five company and product characteristics that ensure loyal customers. These five traits are iPod and iTunes, iPhone and the App Store, Mac computers and the Mac OS, installed software an extra (sometimes unwanted) apps, and “shoes and spies.”
Apple is now a 35 year old company, and since its founding is has strategically chosed to limit consumer choice. This is odd because many Apple buyers don’t view Apple as being limited in possibility or product options. However, “as soon as [consumers] start buying stuff from Apple, [they] find it difficult to move to products made by someone else.” Dan Tyman describes Apple marketing in a very straightforward way- “The bottom line: Apple makes great products, but its marketing practices limit your choices and cost you more money.” Although this potentially sounds negative, many consumers are pleased with their purchases and commitment to the Apple brand. This loyalty may very well be company encouraged, but nonetheless consumers stick with Apple products over time.
Apple is most commonly known for its innovative line of iPod’s and its music library program called iTunes. Many consumers are drawn to an iPod’s music ability and
In today’s modern technology world, much of the population has heard of Apple Inc., the dominating computer hardware, software, and consumer electronics company. The company has had the distinct ability to encourage consumers to purchase an apple product, and then maintain that customers loyalty for years to come. But how is Apple able to create such loyal customers? Their products are innovative and easy to learn, but there is also a financial cost that many Americans are hesitant to invest in. Since 2009, Apple has been practicing five marketing tactics that “lock” customers in. As noted by Dan Tynan, writer of the article, Apple has five company and product characteristics that ensure loyal customers. These five traits are iPod and iTunes, iPhone and the App Store, Mac computers and the Mac OS, installed software an extra (sometimes unwanted) apps, and “shoes and spies.”
Apple is now a 35 year old company, and since its founding is has strategically chosed to limit consumer choice. This is odd because many Apple buyers don’t view Apple as being limited in possibility or product options. However, “as soon as [consumers] start buying stuff from Apple, [they] find it difficult to move to products made by someone else.” Dan Tyman describes Apple marketing in a very straightforward way- “The bottom line: Apple makes great products, but its marketing practices limit your choices and cost you more money.” Although this potentially sounds negative, many consumers are pleased with their purchases and commitment to the Apple brand. This loyalty may very well be company encouraged, but nonetheless consumers stick with Apple products over time.
Apple is most commonly known for its innovative line of iPod’s and its music library program called iTunes. Many consumers are drawn to an iPod’s music ability and