Apple’s Winning Marketing Strategy
Apple’s Winning Marketing Strategy
Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs, iPods, iPads, iPhones, and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997, Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but innovative philosophy behind each product they manufactured. Apple Inc. is currently worth over $150 billion, with valuable stocks being sold every day. Great leadership and superior technological advance is attributed to the success of Apple.
Strengths
Apple has numerous attributes that have strengthened the company year after year. First, under the leadership of Steve Jobs, Apple was able to establish and reach new heights in their niche. According to Ferrell and Hartline, “Apple has excelled in both leadership and operations. One of the company’s most important resources is its employees, and the company has effectively recruited, trained, and compensated employees to create loyalty” (Pg. 327).
Organizational structure and leadership can make or break any company, they are essential to the proper management of companies. Apple recognized this principle early on and capitalized on it as strength. In addition, the strength of this corporation also lies in research and cleverness in the development of their products. Apple is able to utilize the result of intricate research development to successfully create masterpieces that consumers desire and are prepared to purchase at high retail price. Consequently, Apple products are now known to headline trends in the industry and have established brand loyalty.
In order to fulfill the needs of customers, Apple seeks out the best resources to manufacture devices; “Apple has created a highly efficient and effective
Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs, iPods, iPads, iPhones, and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997, Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but innovative philosophy behind each product they manufactured. Apple Inc. is currently worth over $150 billion, with valuable stocks being sold every day. Great leadership and superior technological advance is attributed to the success of Apple.
Strengths
Apple has numerous attributes that have strengthened the company year after year. First, under the leadership of Steve Jobs, Apple was able to establish and reach new heights in their niche. According to Ferrell and Hartline, “Apple has excelled in both leadership and operations. One of the company’s most important resources is its employees, and the company has effectively recruited, trained, and compensated employees to create loyalty” (Pg. 327).
Organizational structure and leadership can make or break any company, they are essential to the proper management of companies. Apple recognized this principle early on and capitalized on it as strength. In addition, the strength of this corporation also lies in research and cleverness in the development of their products. Apple is able to utilize the result of intricate research development to successfully create masterpieces that consumers desire and are prepared to purchase at high retail price. Consequently, Apple products are now known to headline trends in the industry and have established brand loyalty.
In order to fulfill the needs of customers, Apple seeks out the best resources to manufacture devices; “Apple has created a highly efficient and effective