Psychology Presentation
Nicole Brockman
PSY/450
December 8, 2014
Professor Tanya Bradwell
Whole Foods
One of the special qualities that Whole Foods has ensured since 1980 is serving the community, customers, employees, farmers, distributers, and keeping its word. Creating core values is a reflection of the company and what they stand for as an organization as a whole. These values do not vary from week to week but remain dependable as a reflection of what is true to the organization. These values are the foundation and reinforcement of the Whole Foods culture. The Beginning
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Founded In Austin, Texas
Originated By 4 Business People
Natural Foods Supermarket
Opened In 1980
19 People Originally
Employed
One Of The First In The US
Growth Through Mergers and
Acquisitions
High Quality Products: Natural and
Organic
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Evaluating ingredients
Freshness
Safety
Taste
Nutritive value
Appearance of products
Satisfy, Delight, and Nourish
• Amazing Customer
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Service
Education
Significant Value
Retail Revolution
Appealing Store
Atmospheres
Support Team Members
• Empowering Work
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Atmospheres
Self Accountability
Self Directed Crews
Open and Suitable
Information
Incremental Progress
Common Destiny
Wealth Through Profit and
Growth
• Stewardship
• Increase long-term share holder value
• Profits
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Growth
Prosperity
Opportunity
Job Satisfaction
Job Security
Serve and Support Locally and
Globally
• Local
• Donations to Local Food Banks and
Shelters
• Community Give-Back Day (5% days)
• Global
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Whole Planet Fund
Whole Kids Fund
Whole Cities Fund
Local Producers Loan Program
Environmental Stewardship
• Supportable Food Production
• Expansion For Organic Products
• Smart Environmental Practices
• Recycle
• Reuse
• Reduce
Win-Win Partnership
• Trustworthiness and
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Communication
Honesty In All Business
Transactions
Clarity and Authentic
Education
Innovating New and Unique
Products
Promote Healthy Eating
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Teaching
Whole Foods
Plant – Strong
Healthy Fats
Solid Nutrient
References
• Community Tool Box. (2014). Some core principals, assumptions, and values to guide the work. Retrieved from http://ctb/ku.edu/en/table-of-contents/overview/model-for-community-change-and-improvement/core- principles-andvalues/main
• Mind Tools. (2014). Deal and Kennedy 's Cultural Model: Understanding Rites and Rituals in Corporate Culture.
Retrieved from http://www.mindtools.com/pages/article/newSTR_86.htm
• Whole Foods Market. (2014). Core Values. Retrieved from http://wholefoodsmarket.com/mission-values/core-value
• Whole Foods Market. (2014). Values Matter. Retrieved from http://wholefoodsmarket.com/values-matter