Application of Management Functions
Illustration and Explanation of management Functions 1 Planning
1.1 Panning of VITASOY
The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products. Moreover, to promote well-being among consumer, continuously develop a wide-consumer network and innovation.
The VITASOY used the concentration of the growth to increase their market share of the world and increase the number of products.
The VITASOY has a stable position in Hong Kong and successfully entered foreign market such as United States and Australia. They design different flavor of drinks to suit different people. Moreover, mainly use the familiar soy food to enhance their strengths. They say, innovation is their key to develop their brand, with such products, they will not eliminate.
The top managers of VITASOY require staff to design new packing and new product.
The middle manager, such as marketing manager, contact with mass media, to announce the news to consumers. 1.2 Planning of Café De Coral
The goals of Café De Coral are “A hundred points of Excellence” reflects the commitment to strive for excellence. It provides comfortable environment and great service attitude in order to gain customer satisfaction. It makes strategic business moves in a rapidly changing world. Café De Coral established concentration of the growth strategy, to increase the number of market served. Corporate believes, China economy is growing rapidly; it is a great opportunity to extend their market in China. In the following 5 years, company will extend their China’s market, from 100 shops into 300 shops. Moreover, Café De Coral uses competitive strategy to compete with two main competitors, Fairwood and Maxim. Hong Kong is the main market to these three companies, they uses different pricing strategy to compete against others.
For the organization level, top managers make significant decisions such as price and
1.1 Panning of VITASOY
The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products. Moreover, to promote well-being among consumer, continuously develop a wide-consumer network and innovation.
The VITASOY used the concentration of the growth to increase their market share of the world and increase the number of products.
The VITASOY has a stable position in Hong Kong and successfully entered foreign market such as United States and Australia. They design different flavor of drinks to suit different people. Moreover, mainly use the familiar soy food to enhance their strengths. They say, innovation is their key to develop their brand, with such products, they will not eliminate.
The top managers of VITASOY require staff to design new packing and new product.
The middle manager, such as marketing manager, contact with mass media, to announce the news to consumers. 1.2 Planning of Café De Coral
The goals of Café De Coral are “A hundred points of Excellence” reflects the commitment to strive for excellence. It provides comfortable environment and great service attitude in order to gain customer satisfaction. It makes strategic business moves in a rapidly changing world. Café De Coral established concentration of the growth strategy, to increase the number of market served. Corporate believes, China economy is growing rapidly; it is a great opportunity to extend their market in China. In the following 5 years, company will extend their China’s market, from 100 shops into 300 shops. Moreover, Café De Coral uses competitive strategy to compete with two main competitors, Fairwood and Maxim. Hong Kong is the main market to these three companies, they uses different pricing strategy to compete against others.
For the organization level, top managers make significant decisions such as price and