From the very inception of life, travel has fascinated man. Travel and Tourism have been important social activities of human beings from time immemorial. The urge to explore new places within one’s own country or outside and seek a change of environment and experiences has been experienced from ancient times.
Tourism is one of the world’s most rapidly growing industries. Much of its growth is due to higher disposable income, increased leisure time and falling cost of travel. Tourism today is much more than just developing products. It is more about quality, insightful thinking and ability to have global information about technology, partners, contacts and responding quickly to global and regional trends. The fundamental task before tourism promotion is to facilitate integration of the various components in the tourism trade as active participants in the nation’s social and cultural life. All must work towards a society where people can work and participate as equal partners. Tourism should be a vehicle for international cooperation and understanding of the various civilizations and a harbinger of peace.
National Tourism Policy:
This is a new tourism policy, which builds on the strength of the National Tourism Policy of 1982. It aims at making tourism the catalyst in employment generation, environmental re-generation, development of remote areas and development of women and other disadvantaged groups in the country, besides promoting social integration. It would also lead to larger foreign exchange earnings and create conditions for more foreign direct investment.
The mission of this policy is to promote sustainable tourism as a means of economic growth and social integration and to promote the image of India abroad as a country with a glorious past, a vibrant present and a bright future. Policies to achieve this will be evolved around six broad areas such as welcome (swagat), information (suchna), facilitation (suvidha), safety (suraksha),