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Applications of Machiavelli

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Applications of Machiavelli
Business Evaluation
Le Tang

Business 100w
Section 38

Professor Paul Beeheler TA Corinne Knight 12/06/13

About Applications of Machiavelli

Project Company: Coca-Cola Company
There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian politician and diplomat. The reason his theories are advanced is that he is already used critical thinking while he lived in a country where most people explained things using God and religion. He was also a philosopher, and his many theories about managing a kingdom were quite innovative in Renaissance times. The Prince is a manual about how to manage a kingdom successfully.
The Prince was written for Lorenzo de Medici of the Medici Family, which was the best known family in the Renaissance Era. Medici Family made great contributions to the culture because it traded and paid for many works of art in that period. The Medici Family was rich and powerful in Italy, and it was the Renaissance equivalent of a major corporation. Machiavelli lived hundreds of years before the major corporation of today, but The Prince can still be used as a guide to getting ahead in business, just as it is a guide for building a successful princedom. The Medici Family had existed for hundreds of years, and it was powerful and rich just like the Coca-Cola Company. The Coca-Cola Company may also last for hundreds of years since it has been successful for over a hundred years.
The Prince tells readers how to use power correctly; it also tells readers how to sustain the kingdom’s power and prevent the kingdom’s decay. More specifically, Machiavelli tells readers that what kind of personality and morality a successful prince should have. The Prince



Cited: Machiavelli, Niccolo. "The Prince." Machiavelli, Niccolo. The Prince. London: Penguin Group, 1961. 106.

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