Applied Business Unit 1, Sainsburys
Section A (i) Investigating the factors that have contributed to the success of Sainsbury’s
Introduction
Aims are the goals that the company want to achieve. Objectives are detailed steps the company create in order to achieve their goals. The company will also have targets they will want to meet in the future, to improve their customers’ overall experience with themselves. They aim to increase profit by following the objective steps carefully, building the company up step by step.
Sainsbury’s 5 values
Best for food and health
Sourcing with integrity
Respect for the environment
Making a positive difference to the local community
A great place to work
Sainsbury’s mission statement
"Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." (http://uk.answers.yahoo.com/question/index?qid=20091121051929AAcbFT5)
Sales Revenue Maximisation Sales could consist of what they sell in food, clothes, electrical goods, toys, DVD’s, games, home-wear and many more. Sales could be defined as the exchange of goods or services for an amount of money or its equivalent; the act of selling.
Below we can see the trend of sales for Sainsbury’s over a five year period.
Year
£mSales
2007
18,518
2008
19,287
2009
20,383
2010
21,421
2011
22,943
Over the five year period, we can see that Sainsbury’s sales are on the rise. It has increased by 23.90%. Sainsbury’s have released new schemes to increase sales in the past five years; undoubtedly this will be the main reason for the increase of sales. To maintain their growing sales, Sainsbury’s should keep their prices competitive to other supermarkets. Also they should continue to release new ideas to maximise sales and profit. Sainsbury’s could open new stores – this would help them hugely. They can also;
Release fresh advertising campaigns.
Have a wider range of non-food items.
Introduction
Aims are the goals that the company want to achieve. Objectives are detailed steps the company create in order to achieve their goals. The company will also have targets they will want to meet in the future, to improve their customers’ overall experience with themselves. They aim to increase profit by following the objective steps carefully, building the company up step by step.
Sainsbury’s 5 values
Best for food and health
Sourcing with integrity
Respect for the environment
Making a positive difference to the local community
A great place to work
Sainsbury’s mission statement
"Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." (http://uk.answers.yahoo.com/question/index?qid=20091121051929AAcbFT5)
Sales Revenue Maximisation Sales could consist of what they sell in food, clothes, electrical goods, toys, DVD’s, games, home-wear and many more. Sales could be defined as the exchange of goods or services for an amount of money or its equivalent; the act of selling.
Below we can see the trend of sales for Sainsbury’s over a five year period.
Year
£mSales
2007
18,518
2008
19,287
2009
20,383
2010
21,421
2011
22,943
Over the five year period, we can see that Sainsbury’s sales are on the rise. It has increased by 23.90%. Sainsbury’s have released new schemes to increase sales in the past five years; undoubtedly this will be the main reason for the increase of sales. To maintain their growing sales, Sainsbury’s should keep their prices competitive to other supermarkets. Also they should continue to release new ideas to maximise sales and profit. Sainsbury’s could open new stores – this would help them hugely. They can also;
Release fresh advertising campaigns.
Have a wider range of non-food items.