Applied Concept Paper
MAN 4720-017 AND 4720-018: GLOBAL STRATEGY AND POLICY
Prepared for: Professor Harry Schwartz | Applied Concepts Paper | Module D
Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice | | LM
ZXXXXXXXX | 10/25/2012 |
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Table of Contents Executive Summary 3 Abstracts 4-5 Concepts 6-7 Analysis 8-10 Conclusion 10 Appendices 11-21 References 11 Articles 12-21
Executive Summary The purpose of this paper is to help me to fully understand and expand my knowledge of the concepts four in our textbook. By performing research about recent business world activities, I will be able to link the terms learned in the lecture in order to get the full picture. Although I chose terms that are found in both chapter 6 and chapter 7, most of my terms come from chapter 7, which talks about corporate strategy. Our textbook Strategic Management and Business Policy textbook by Thomas L. Wheelen and J. David Hunger is a great source of information for anyone interested in learning more about business. According to our textbook, the three key issues that corporate strategy deals with are: 1. Directional Strategy - The firm’s overall orientation toward growth, stability, or retrenchment. 2. Portfolio analysis - The industries or markets in which the firm competes through its products and business units. 3. Parenting strategy - The manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units. From the readings, I chose the terms that I found most interesting. The concepts that I chose from my readings are acquisition, joint venture, licensing agreements, long-term contracts, and strategic alliance. After doing extensive research, I came upon recent articles that have helped me to understand the
Prepared for: Professor Harry Schwartz | Applied Concepts Paper | Module D
Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice | | LM
ZXXXXXXXX | 10/25/2012 |
|
Table of Contents Executive Summary 3 Abstracts 4-5 Concepts 6-7 Analysis 8-10 Conclusion 10 Appendices 11-21 References 11 Articles 12-21
Executive Summary The purpose of this paper is to help me to fully understand and expand my knowledge of the concepts four in our textbook. By performing research about recent business world activities, I will be able to link the terms learned in the lecture in order to get the full picture. Although I chose terms that are found in both chapter 6 and chapter 7, most of my terms come from chapter 7, which talks about corporate strategy. Our textbook Strategic Management and Business Policy textbook by Thomas L. Wheelen and J. David Hunger is a great source of information for anyone interested in learning more about business. According to our textbook, the three key issues that corporate strategy deals with are: 1. Directional Strategy - The firm’s overall orientation toward growth, stability, or retrenchment. 2. Portfolio analysis - The industries or markets in which the firm competes through its products and business units. 3. Parenting strategy - The manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units. From the readings, I chose the terms that I found most interesting. The concepts that I chose from my readings are acquisition, joint venture, licensing agreements, long-term contracts, and strategic alliance. After doing extensive research, I came upon recent articles that have helped me to understand the
References: Associated Press. (2012, October 26). News. Retrieved from Yahoo Finance: http://finance.yahoo.com/news/delphi-automotive-closes-fci-unit-123219090.html Business Wire Hyrax Energy, Inc. (2012, October 27). About. Retrieved from Hyrax Energy: http://hyraxenergy.com/ Pepsi Co., I Press Release. (2012, October 26). Clariant AG : Clariant and Wilmar establish Joint Venture for amines and selected amines derivatives. Muttenz, Singapore. Wheelen, T., & Hunger, D. (2012). Strategic Management and Business Policy Toward Global Sustainability. Upper Saddle River, New Jersey: Pearson. Williams, B. (2012, October 26). Alternative Energy. Retrieved from Hydrogen Fuel News: http://www.hydrogenfuelnews.com/hyrax-energy-and-warf-enter-into-licensing-agreement/856496/ Appendix B Associated Press – Fri, Oct 26, 2012 8:32 AM EDT TROY, Mich Fri Oct 26, 2012 1:00am EDT Clariant AG / Clariant AG : Clariant and Wilmar establish Joint Venture for amines and selected amines derivatives Hyrax Energy and WARF enter into licensing agreement By Bret Williams – October 26, 2012Posted in: Alternative Energy, Business, Featured News, Industry, Research, Science, United States CareFirst BlueCross BlueShield, Healthways Announce Extension of Contract for Disease Management Services Through 2015 Published: October 17, 2012