CHENG Lamei, TANG Bin School of Business and Management, Chang Chun University of Technology, P.R. China, 130012 chenglamei1962@126.com Abstract: The theory of traditional Du Pont Financial Analysis System is based on the purpose of maximizing stockholders’ equity and the core evaluating indicator of Du Pont Financial Analysis System is “Return on Equity”, therefore, it reflects concerns on maintaining and adding values on the Euity, however, it is undeniable that the Du Pont Analysis System has some thorny problems such as it over-depends financial information, omits related information on Cashflows and encourages the shortsighteness in Front Office. From my perspective, the Du Pont Analysis System should take “Per Share Operating Net Cash Flow” into core considerations, and meanwhile, adding the index of EPS(Earnings Per Share) can better fulfill every stakeholder’s request in business. This paper applies the Du Pont Analysis System with a instance, expecting to prove the application value of the Creative Du Pont Analysis System. Keywords: Creative Du Pont Analysis System, Per Share Operating Net Cash Flow, Earnings Per Share
1 Introduction
Traditional Du Pont Financial Analysis System was established by Pierre and Brown from Du Pont Company in 1919. It treated “Return on Equity” as the mian line, making further analysis and understanding in the next steps and finally constituting a comprehensive analysis system. In recent few decades, because of its classical analysis thought, Du Pont Financial Analysis System was widely used into practice. However, Du Pont Financial Analysis System was created and prospered in a special era,and therefore it was charasterised by typical Industrial Age. With the development of business economic activities, business transaction in enterprises was never a simlpe production, it synthesized diversified operating activities inluding financing, investment
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