Applied Strategic Management. Heineken
Content Page
Acknowledgement ……………………………………………………………………………..3
Outline ……………………………………………………………………………………........4
Executive Summary ………………………………………………………………………........6
Industry Life Cycle …………………………………………………………………………….7
Key Success Factors (KSF) ………………………………………………………………........8
Porter’s Five Forces ………………………………………………………………………........9
SWOT Analysis
Internal Factor Analysis Summary (IFAS) ……………………………………………12
External Factor Analysis Summary (EFAS) …………………………………………..13
Strategic Factor Analysis Summary (SFAS) …………………………………………………..15
TOWS Matrix ………………………………………………………………………………….17
Assessment of Current Company Performance …………………………………………… .....19
Review of Option for Future Direction …………… ………………………………………......21
Implementation of New Strategies ………………………………………………………..........22
Usefulness of Strategic Management Models ………………………………………………….23
List of Reference ……………………………………………………………………………….25
Acknowledgement
First and foremost, I would like to acknowledge and extend my heartfelt gratitude to our supervisor Mr. G.V. Nathan who have made the fully completion of this assignment of applied strategic management and giving us vital encouragement and support. He guided us through every step very clearly by providing templates to us in order to ensure our works are high quality. Furthermore, he let us some free spaces to add on our own creativeness in the project. This may lead to our works to be more attractive. Last but not least, I really appreciated to Mr. G.V. Nathan who always provides the constant reminders and much needed motivation during these times.
UNIVERSITY OF BRADFORD / MDIS
APPLIED STRATEGIC MANAGEMENT
PROJECT OUTLINE
Name: Low Hong Yang
Student Number: UB 09030534
Batch No: BAFD2 0911A
Selected Company: Heineken N.V. Ltd
Acknowledgement ……………………………………………………………………………..3
Outline ……………………………………………………………………………………........4
Executive Summary ………………………………………………………………………........6
Industry Life Cycle …………………………………………………………………………….7
Key Success Factors (KSF) ………………………………………………………………........8
Porter’s Five Forces ………………………………………………………………………........9
SWOT Analysis
Internal Factor Analysis Summary (IFAS) ……………………………………………12
External Factor Analysis Summary (EFAS) …………………………………………..13
Strategic Factor Analysis Summary (SFAS) …………………………………………………..15
TOWS Matrix ………………………………………………………………………………….17
Assessment of Current Company Performance …………………………………………… .....19
Review of Option for Future Direction …………… ………………………………………......21
Implementation of New Strategies ………………………………………………………..........22
Usefulness of Strategic Management Models ………………………………………………….23
List of Reference ……………………………………………………………………………….25
Acknowledgement
First and foremost, I would like to acknowledge and extend my heartfelt gratitude to our supervisor Mr. G.V. Nathan who have made the fully completion of this assignment of applied strategic management and giving us vital encouragement and support. He guided us through every step very clearly by providing templates to us in order to ensure our works are high quality. Furthermore, he let us some free spaces to add on our own creativeness in the project. This may lead to our works to be more attractive. Last but not least, I really appreciated to Mr. G.V. Nathan who always provides the constant reminders and much needed motivation during these times.
UNIVERSITY OF BRADFORD / MDIS
APPLIED STRATEGIC MANAGEMENT
PROJECT OUTLINE
Name: Low Hong Yang
Student Number: UB 09030534
Batch No: BAFD2 0911A
Selected Company: Heineken N.V. Ltd
References: Lynch Richard, (2003), Corporate Strategy, 3rd edition, Pearson Education Limited, New York Wheelan L Thomas & Hunger David, (2003), Strategic Management and Business Policy, 8th edition, Addison-Wesley Publishing Co