Microeconomics of Technical Change 8329
Nicole Casadei Carlotta Costanzo
a. y. 2010/2011
TABLE OF CONTENTS
1 - INTRODUCTION ..............................................................................................................................1
2 - INNOVATION BY USERS: COMPETITIVE VALUE THROUGH TOOLKITS……...................2
3 - USERS’ ROLE IN THE APPS ECONOMY………………………………………………………..6 3.1 - USERS, INNOVATION AND DIFFUSION IN THE IPHONE CASE………………....8 3.2 - APPROPRIABILITY MECHANISMS………………………………………………....10
4 - CONCLUSIONS………………………………………………………………………………...…13
5 - REFERENCES………………………………………………………………………………..…...15
1
1 - INTRODUCTION This paper explores the role users have in the development of applications for smartphones. Developers have a primary role for companies such as Apple or Blackberry because they are responsible for the creation of new contents or programs that turn out to be real innovations responding to users’ needs. The aim of this research is to show how mobile phone companies and common users interact, using the smartphone as a medium to give birth to innovation. Common users are provided with tools that enable them to develop easily applications likely to represent innovations in the way people interact with the world through digital technologies. It is interesting to understand the reason why companies do so and how they can exploit these new sources of innovation. It is also relevant to analyze the motivations behind users willing to develop applications and to show how to reach a certain balance through regimes of appropriability. That of apps development for smartphone can be considered as a relevant example of user’s innovation that together with the revolution carried by smartphones is reshaping the way people interact, the way they live their city and the way companies provide their services.
The following paper is articulated into
References: Botero A., Hämäläinen M., Karhu K., Tang T., Vihavainen S. (2010), ”Understanding user innovation in digital ecosystems”, Proceedings of the International Conference on Management of Emergent Digital EcoSystems (pp. 246-253) Fisher W GIGAOM (2010), “The Apple App Store Economy”, (http://gigaom.com/2010/01/12/the-apple-app-store-economy/) Impiger Mobile (2010), “How to protect your App idea” (http://www.impigermobile.com/how-to-protect-your-app-idea) Jeffries S. (2009), “The app economy”, guardian.co.uk (http://www.guardian.co.uk/technology/2009/jul/29/iphone-apps) Kim H Korkeamaki T. P., Takalo T. (2010), “Valuation of Innovation: The Case of iPhone” (http://ssrn.com/abstract=1731987) Kortuem G., Kawsar F Levy S. (2009), “Steven Levy on Why Apps Will Secure the Smartphone Champion”, WIRED (http://www.wired.com/techbiz/people/magazine/17-09/ts_levy) Ogg E Von Hippel E. (2005), “Democratizing Innovation”, MIT Press. Wooldridge D., Schneider M. (2010), “The Business of IPhone App Development: Making and Marketing Apps that Succeed”, Apress, New York 16