Preview

Apps Development for Smartphones: an Example of User’s Innovation

Best Essays
Open Document
Open Document
4758 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apps Development for Smartphones: an Example of User’s Innovation
Apps development for smartphones: an example of user’s innovation

Microeconomics of Technical Change 8329

Nicole Casadei Carlotta Costanzo

a. y. 2010/2011

TABLE OF CONTENTS

1 - INTRODUCTION ..............................................................................................................................1

2 - INNOVATION BY USERS: COMPETITIVE VALUE THROUGH TOOLKITS……...................2

3 - USERS’ ROLE IN THE APPS ECONOMY………………………………………………………..6 3.1 - USERS, INNOVATION AND DIFFUSION IN THE IPHONE CASE………………....8 3.2 - APPROPRIABILITY MECHANISMS………………………………………………....10

4 - CONCLUSIONS………………………………………………………………………………...…13

5 - REFERENCES………………………………………………………………………………..…...15

1

1 - INTRODUCTION This paper explores the role users have in the development of applications for smartphones. Developers have a primary role for companies such as Apple or Blackberry because they are responsible for the creation of new contents or programs that turn out to be real innovations responding to users’ needs. The aim of this research is to show how mobile phone companies and common users interact, using the smartphone as a medium to give birth to innovation. Common users are provided with tools that enable them to develop easily applications likely to represent innovations in the way people interact with the world through digital technologies. It is interesting to understand the reason why companies do so and how they can exploit these new sources of innovation. It is also relevant to analyze the motivations behind users willing to develop applications and to show how to reach a certain balance through regimes of appropriability. That of apps development for smartphone can be considered as a relevant example of user’s innovation that together with the revolution carried by smartphones is reshaping the way people interact, the way they live their city and the way companies provide their services.

The following paper is articulated into



References: Botero A., Hämäläinen M., Karhu K., Tang T., Vihavainen S. (2010), ”Understanding user innovation in digital ecosystems”, Proceedings of the International Conference on Management of Emergent Digital EcoSystems (pp. 246-253) Fisher W GIGAOM (2010), “The Apple App Store Economy”, (http://gigaom.com/2010/01/12/the-apple-app-store-economy/) Impiger Mobile (2010), “How to protect your App idea” (http://www.impigermobile.com/how-to-protect-your-app-idea) Jeffries S. (2009), “The app economy”, guardian.co.uk (http://www.guardian.co.uk/technology/2009/jul/29/iphone-apps) Kim H Korkeamaki T. P., Takalo T. (2010), “Valuation of Innovation: The Case of iPhone” (http://ssrn.com/abstract=1731987) Kortuem G., Kawsar F Levy S. (2009), “Steven Levy on Why Apps Will Secure the Smartphone Champion”, WIRED (http://www.wired.com/techbiz/people/magazine/17-09/ts_levy) Ogg E Von Hippel E. (2005), “Democratizing Innovation”, MIT Press. Wooldridge D., Schneider M. (2010), “The Business of IPhone App Development: Making and Marketing Apps that Succeed”, Apress, New York 16

You May Also Find These Documents Helpful

  • Powerful Essays

    Final Paper Mgt 330

    • 3319 Words
    • 14 Pages

    Bradsher, Charles Duhigg and Keith. "How the U.S. Lost out on iphone Work." (January 21, 2012). The New York Times.…

    • 3319 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook, Twitter, Snapchat, and LinkedIn, Apple can reach college students, adults, and like-minded professionals. All of these websites listed above already provide a B2B model for advertising to include in-depth analysis of the market being reached through social media advertising. By targeting college students, like-minded professionals, and a general adult group, Apple can ensure sales by providing products that meet their needs. Apple also constructs their product launches with a great product life cycle to maximize revenue and profits. By announcing a new product 6 months prior to launch, and then keeping a product into the height of its maturity, Apple can guarantee higher revenues.…

    • 1823 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    The number of mobile applications is expected to reach $75B with 70% of the applications geared towards smart phones (Joseph, 2009). Not only are commercial, civic and private organizations utilizing this technology, armatures worldwide have also engaged this technology adding thousands of other unique applications to the thousands currently available. Organizations whether they are civic, commercial or private must join the mobile revolution to remain competitive and relevant.…

    • 3576 Words
    • 15 Pages
    Best Essays
  • Best Essays

    Bibliography: Bogers, M., Afuah, A. and Bastian, B. (2010), Users as Innovators: A Review, Critique, and…

    • 3205 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Project risk management helps on risk identification and assessment to see which ones can be mitigated or corrected, and how to monitor if there is a probability of occurrence. In the case of outsourcing resources, risk mitigation is needed in order to look and review efficiency and cost of the services and equipment that will be outsourced. However, to be able to use the risk assessment matrix it is essential to ensure that risk is accurately measured. The project will evaluate the suitability and potential of outsourcing human capital, Information…

    • 3443 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    Apple Research Paper

    • 1722 Words
    • 7 Pages

    Malik, Om. "How Big Is the Apple IPhone App Economy? Tech News andAnalysis." GigaOM — Tech News, Analysis and Trends. Web. 04 Oct.…

    • 1722 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Is3220 Term Paper

    • 2446 Words
    • 10 Pages

    The contemporary school of thought in service science is currently dominated by the notion of service-centric services (Lusch & Vargo, 2008), whereby it is believed that the end users are the determinant of value of a given service and co-producing a service with the end users would enhance the value of the service. A main assumption made by this school of thought is that all aspect of services, from creation to delivery process, is the domain of the service providers. However, the emergence of disruptive technologies such as the internet, social media, etc has reduced the operational barriers, empowering the end users to become services provider themselves. This empowerment has led to the creation of what is known as user generated services. Such services potentially challenge the complementary notion of service-centric services. Hence, in my term paper, I shall examine how user generated services has affected the service dynamic between the service providers and the end users, using the mobile phone service industry as a backdrop. Firstly, I would define what is exactly is user generated services. Then, I will discuss about user generated services in the mobile phone service industry. Last but not least, I would explore how mobile phone service providers can leverage user generated services, regardless of the service model that the service providers adopt.…

    • 2446 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone, a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple has proven to market very innovative products that will allow consumers to do just about anything with a touch of a button. Apple thinks outside the box when it comes to strategic marketing and product building. The company has been profiting from a strong marketing segmentation for years. My friend has had an awesome experience with her I-Phone and is looking to purchase the I-Pad. I can believe that many people like her will be dropping their simple products and picking up a more smart and innovative Apple device. In this paper I will discuss how Apple has utilized successful marketing segmentation to become the leader in technology. Through market segmentation, Appls has proven to value its customer’s needs. Apple has positioned itself in the market environment, by introducing products that suits everyone. Competition can be tight especially in the world of technology. But Apple may have set a very high standard that is too far for the competition to reach. From the youngest to the youngest at heart, Apple has a great deal to offer. This generation of children will probably take Apple to the next level. Apples product life cycle, has already outlived its visionary, Steve Jobs. The company itself has proven to have built a lasting brand for lifetimes to come.…

    • 2090 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Apple Marketing Report - 1

    • 12477 Words
    • 50 Pages

    Apple reinvented the mobile phone in 2007 with its revolutionary iPhone, and did it again in 2008 with its pioneering App Store, which now offers more than 150,000 mobile applications in over 90 countries. Over 40 million iPhones have been sold worldwide. http://www.apple.com/uk/pr/library/2010/03/02patents.html).…

    • 12477 Words
    • 50 Pages
    Powerful Essays
  • Good Essays

    Recently I took to exploring the world of how smartphones, particularly the iPhone is manufactured and to what lengths western societies will go to get one when it is unveiled as the ‘new and improved’ version from six-months ago. While I do own an iPhone among other Apple devices such as the iPad, I did not put much thought into the ‘behind the scenes’ (Berger, 7) of how these coveted devices became manufactured and ultimately arrive on our shores.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    MacMillan, D., Burrows, P., & Ante, S. E. (2009). THE APP ECONOMY. (cover story). BusinessWeek, (4153), 044-049. Retrieved from EBSCOhost.…

    • 1350 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper firstly examines two of the most severely unethical issues in iPhone’s marketing activities, and then provides some possible suggestions to these problems. Finally a brief conclusion will be drawn.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Euthanasia Ethical Dilemma Essay As humans, we are bound to face the inevitable predicaments of ethical dilemmas at some point in our lives. What is an ethical dilemma? Ethics is a branch of philosophy that focuses on digging deeper to understand what makes a scenario right or wrong. When we face an ethical dilemma, we are being exposed to a problem of right and wrong.…

    • 1122 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Chang, Rita. Media, marketers, Mad Ave just mad for Apple iPhone. (2009). Advertising Age, 80, (28), pg.3-22.Retrieved October 2009, from Business Source Complete.…

    • 2188 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    engineers could start with a small team to take advantage of the demand for digital…

    • 3814 Words
    • 20 Pages
    Powerful Essays