Aqua White Proposal for Mktg Plan
Executive Summary
Aquawhite is planning on launching its teeth whitening and oral care products in Thailand. This marketing plan will offer basic research on the Thailand market including topics of demographics, target markets, product analysis, and recommended marketing strategies. We have analyzed the current market situation based on the limited public access research offered in Thailand. Our consultation also includes Aquawhite 's current company profile, marketing mix, competition, distribution channels and positioning in Thailand. Our recommendations are based on research about the general dental hygiene sector in Thailand and theories that we have learned in marketing management. Our marketing team presents our findings in a marketing plan, which is based on the different marketing theories covered in the book Marketing Management by Philip Kotler and Kevin Lane Keller.
Company profile
Smiles, they say, make the world go round. A smile can take you places. A smile is a simple thing. The minimum input, the maximum output. Aquawhite is all about smiles too, and making them brighter. Aquawhite is a pioneer oral care product in India sponsored by Whitening Expressions Laboratories Pvt. Ltd. The company has developed a revolutionary teeth-whitening formula guaranteeing brighter smiles in just 14 days. This product is so unique that it currently faces virtually no competition in the market.
Whitening Expressions is an organization specializing in and committed towards raising oral hygiene standards by offering an avant-garde range of products including mouth rinse, toothbrushes, whitening gel and tongue cleaners, using Aquawhite® as an Umbrella brand.
Aquawhite will not only empower the consumer with a wide spectrum choice but will also give them care that previously, was not available in the market. Constantly striving to excel in all its endeavors, Whitening Expressions leaves no stone unturned to be the leader in the whitening category. Supported by
Aquawhite is planning on launching its teeth whitening and oral care products in Thailand. This marketing plan will offer basic research on the Thailand market including topics of demographics, target markets, product analysis, and recommended marketing strategies. We have analyzed the current market situation based on the limited public access research offered in Thailand. Our consultation also includes Aquawhite 's current company profile, marketing mix, competition, distribution channels and positioning in Thailand. Our recommendations are based on research about the general dental hygiene sector in Thailand and theories that we have learned in marketing management. Our marketing team presents our findings in a marketing plan, which is based on the different marketing theories covered in the book Marketing Management by Philip Kotler and Kevin Lane Keller.
Company profile
Smiles, they say, make the world go round. A smile can take you places. A smile is a simple thing. The minimum input, the maximum output. Aquawhite is all about smiles too, and making them brighter. Aquawhite is a pioneer oral care product in India sponsored by Whitening Expressions Laboratories Pvt. Ltd. The company has developed a revolutionary teeth-whitening formula guaranteeing brighter smiles in just 14 days. This product is so unique that it currently faces virtually no competition in the market.
Whitening Expressions is an organization specializing in and committed towards raising oral hygiene standards by offering an avant-garde range of products including mouth rinse, toothbrushes, whitening gel and tongue cleaners, using Aquawhite® as an Umbrella brand.
Aquawhite will not only empower the consumer with a wide spectrum choice but will also give them care that previously, was not available in the market. Constantly striving to excel in all its endeavors, Whitening Expressions leaves no stone unturned to be the leader in the whitening category. Supported by
Bibliography: • "Thailand cosmetics and toiletries Market research and trend analysis, 2005". Retrieved July 01, 2007, from http://www.the-infoshop.com/study/eo32186-cosmetics.html . • "Globalis-an interactive world map-Thailand –Urban Population,2005". Retrieved July 01, 2007, from http://globalis.gvu.unu.edu/indicator_detail.cfm?IndicatorID=30&Country=TH. • "Devdata, 2006". Retrieved July 3, 2007, from http://devdata.worldbank.org/query/default.htm • "Laser teeth whitening, 2006". Retrieved July2, 2007, from http://www.teeth-whitening-smiles.com/laser-teeth-whitening.html. • http://biz.yahoo.com/e/070426/cl10-q.html