Preview

Aravind Eye Care System Case Analysis

Powerful Essays
Open Document
Open Document
8202 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Aravind Eye Care System Case Analysis
Aravind Eye Care System Case Analysis

[pic]

A VISIONARY’S MISSION

To ELIMINATE NEEDLESS BLINDNESS

Group 19

Group Members

Ahmed Shariq Mamsa PGP-08-095
Barath.K PGP-08-105
Harini.R PGP-08-119
Harshitha.S.Kumar PGP-08-122
Neeraj Jain PGP-08-143
Santhosh Rathnam Palani PGP-08-165

Contents
1. Brief Introduction 3

2. Mission and Vision 5

3. MODEL & STRATEGY 7

3.1 AECS Model 7

3.2 AECS Strategy and Positioning 8

4. CATARACT SUGERY – A PROCESS 12

5. COSTS AND REVENUES FOR A CATARACT SURGERY 17

6. Description of Dr. V’s Operation 22

6.1 How Aravind Eye Care contacts patients 22

6.2 At Vision Centers 22

6.3 On The ‘D’ Day 24

6.4 Post Operation Follow Up 25

6.5 Benefits of this system 25

7. Analysis and Comments on Dr.V’s Operation Model and Strategy 27

8. CONCLUSION 31

9. Bibliography 32

1. Brief Introduction

Our effort is to make Aravind an instrument of the Divine Will. We strive to forget our limitations and work with the direction of the Divine Will, not in a vain superficial way but with a deep commitment and faith that guidance comes from a higher level of consciousness. Then one is able to work with the great confidence that comes only with that faith and realisation that we are all part of a spiritual capacity or spiritual power. It is then that all of nature works with you. You don 't feel that you are a superior being but you are an instrument in the hands of a higher force and it is in that spirit that we meet our day to day struggles and successes.
- Dr. G. Venkataswamy

It was year 1976. Padmashree Dr. G. Venkataswamy, popularly referred to as Dr. V., had just retired from the Government Medical College, Madurai as the Head of the Department of Ophthalmology. Rather than settling for a quiet retired life, Dr. V. was determined to continue the work he was doing at the Government Medical College, especially organizing rural eye



Bibliography:  Rangan Kasturi, V, The Aravind Eye Hospital, Madurai, India : In Service for Sight, Harvard    Business School Case, 1994.

You May Also Find These Documents Helpful

  • Good Essays

    Eye Vision Case 10-11

    • 2115 Words
    • 9 Pages

    1. Is Eye Vision's arrangement with Holland Hospital within the scope of ASC 985-605, Software: Revenue Recognition?…

    • 2115 Words
    • 9 Pages
    Good Essays
  • Good Essays

    As optometrists, we always seek ways to improve primary eye care provisions to our patients. Primary eye care encompass from refractive services to the diagnosis and management of ocular pathologies. With the steadily evolving field of technology, eye care services are more fine tuned and this enable optometrists and other eye care practitioners to provide even better eye health services to patients. Though not many independent optometrists have the luxury of having some of the costly technology in the practices, I personally feel that they should be allowed to have easy access to them in order to provide the best patient management in their practice.…

    • 503 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case 10-11 Solution

    • 1856 Words
    • 8 Pages

    1. Is Eye Vision’s arrangement with Holland Hospital within the scope of ASC 985-605, Software: Revenue Recognition?…

    • 1856 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Through resource management they manage their assets effectively and efficiently being able to “Give the gift of sight” to millions of people all over the world through their OneSight charitable organization where they partner with local communities to provide permanent access to affordable eye care and eyewear in both the developed and developing world. Included in their sustainability initiatives they piloted a self-sustaining vision center in a school located in one of the poorest neighborhoods in Cincinnati, Ohio. In doing this, LensCrafters has put vision care right where people need it. In this school, getting an eye exam is as easy as walking down the hall instead of missing half a day of class or, for parents, missing…

    • 1497 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Aramedic Review

    • 524 Words
    • 3 Pages

    A life-threatening emergency that occurs due to an unusually exaggerated allergic reaction to a foreign protein or other substance is:…

    • 524 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Junction Falls

    • 567 Words
    • 3 Pages

    Hollman’s vision was not better than 20/200 in either eye, and could not be improved by glasses. Wearing the lenses improved his vision to 20/60 and 20/70 in the right and left eyes, respectively. He could not wear the lenses every day as they caused corneal ulcers, infection, and purulent material to accumulate in the lenses. A qualified ophthalmologist examined Hollman and testified that his eyes met the statute’s conditions. The court believed that the only way they could reject the ophthalmologist’s testimony was if Hollman’s vision could be corrected beyond the minimum statutory requirements by a special type of lens.…

    • 567 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Study

    • 6174 Words
    • 25 Pages

    Dr. Mark Everett, clinic coordinator and optometric physician (OP) of the Pacific Cataract and Laser Institute (PCLI) office in Spokane, Washington, looked at the ad that Vancouver, Canada-based Lexington Laser Vision (LLV) had been running in the Spokane papers and shook his head. This was not the first ad nor the only clinic advertising low-priced LASIK eye surgeries. Dr. Everett just could not believe that doctors would advertise and sell laser eye surgery based on low price as if it were a stereo or a used car. The fact that they were advertising based on price was bad enough, but the price they were promoting–$900 for both eyes–was ridiculous. PCLI and its cooperating optometric physicians would not even cover their variable cost if they performed the surgery at that price. A typical PCLI customer paid between $1,750 and $2,000 per eye for corrective laser surgery. Although Dr. Everett knew that firms in Canada had several inherent cost advantages, including a favorable exchange rate and regulatory environment, he could not understand how they could undercut PCLI's price so much without compromising service quality.…

    • 6174 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    Florida residents have a vast number of enjoyable activities right in our backyard. These range from beaches to restaurants and theme parks. As a Florida resident planning an in-state vacation, consider the following locations that will provide you with discounts.…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Since my last application to Nova Southeastern University College of Optometry I have been making small changes and improvements in my life that has not only strengthened my application, but it has also shaped me into more of a dedicated, hardworking, and intelligent individual today, prepared to handle the challenges and difficulties of optometry school. I was very fortunate to have been given the opportunity to shadow an additional optometrist, Dr. Charles Kim who works in a private practice at Sangha Optical, where I was able to increase my first-hand knowledge and experience in the field of optometry. I observed and learned how contact lens examinations would be performed and the different types of contact lens available, how pre-eye examinations…

    • 744 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Assessment Tools

    • 1061 Words
    • 5 Pages

    pray to this entity, empowers a person beyond normal daily activities. It allows for the creation…

    • 1061 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Lifespan Development

    • 3186 Words
    • 13 Pages

    The term Lifespan Development includes all the development that occurs from birth throughout life. From birth of a person, to death of a person Lifespan development covers all the stages in between. These areas determine one’s developmental stages and changes. The three major parts of Lifespan development are Psychosocial Development, Biological Development, and Cognitive Development.…

    • 3186 Words
    • 13 Pages
    Better Essays
  • Good Essays

    effective communication

    • 2653 Words
    • 9 Pages

    Individual’s suffering from impairment of sight would struggle immensely to complete even some of the basic task we take for granted. They cannot distinguish between peoples face, never get to see television, and no longer enjoy the sights of the world around them. This again leaves them feeling self-conscious and isolated from society. People with a sight impairment can become wholly dependant on the support they receive from care agencies and friends and family. They lose all independence to an extent and have to learn to adjust to the world around them.…

    • 2653 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Of the 12 million blind in India, 60 percent can be attributed to cataract. It is, in fact, the…

    • 787 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case Study Merck

    • 707 Words
    • 3 Pages

    The stakeholders in the Merk case is the people infected with river blindness, the community affected by river blindness, the employees of Merk, the company itself, and the Stockholders. In order of importance:…

    • 707 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    A few years ago, I asked my eye doctor whether I needed to wear my glasses all the time. And I remember my doctor’s response quite clearly: “Well, do you want to see all the time?” Suffice it to say I didn’t find his response amusing—more like merely facing reality.…

    • 881 Words
    • 4 Pages
    Good Essays