Arcadia Porter's 5 Forces

The power of suppliers states low as Arcadia distributes its goods to be manufactured in approximately 985 factories in 49 countries. (Arcadia Group) With the number of suppliers and huge amount of orders, Arcadia can easily switch the suppliers for larger profits and better qualities. (Don-Alvin Adegeest 2015) Power of buyer states high due to high demand and numerous clothing retailers to shop (KeyNote 2015) with indirect bargaining power. Customers have fewer reasons to stay with one company. (Thomas Bush 2016) Although the threshold of the fashion retailer is low, however, to compete with Arcadia Group needs high capital and strong brand names. This makes threat of new entry states moderate. Lacking of products which directly substitute