Are Social Media Replacing Traditional Media In Terms Of Brand Equity Creation

Management Research Review
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Are social media replacing traditional media in terms of brand equity creation?
Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer

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Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer, (2012),"Are social media replacing traditional media in terms of brand equity creation?", Management Research Review, Vol. 35 Iss 9 pp. 770 - 790
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