One area of market failure is often seen with the externalities of merit and demerit goods. Sometimes people do not realize, or ignore the costs, of doing something related to their consumption of these goods that have negative externalities. When there becomes an over consumption of these goods in the free market, the government then intervenes to reduce demand. One example of this is seen with smoking. After the public became aware of the negative health effects of tobacco usage, there was a time when cigarette consumption was still on the rise. Finally, the government intervened and placed higher taxes on the tobacco companies, and required that they discontinue their marketing strategy with advertising commercials on television. The government’s action was to respond to the market failure with demerit goods. Alternatively, sometimes the government’s response to market failure
One area of market failure is often seen with the externalities of merit and demerit goods. Sometimes people do not realize, or ignore the costs, of doing something related to their consumption of these goods that have negative externalities. When there becomes an over consumption of these goods in the free market, the government then intervenes to reduce demand. One example of this is seen with smoking. After the public became aware of the negative health effects of tobacco usage, there was a time when cigarette consumption was still on the rise. Finally, the government intervened and placed higher taxes on the tobacco companies, and required that they discontinue their marketing strategy with advertising commercials on television. The government’s action was to respond to the market failure with demerit goods. Alternatively, sometimes the government’s response to market failure