It is difficult for artists to make money these days. CD's, records, and cassettes are older, and practically archaic, ways of observing media; the newest ways of listening to music almost always require the Internet. Streaming with advertisements is one of the ways newer artists can get "a chance for their music to get heard by a wider artist" (Carter). This causes a problem: artists do not get much money from this; in fact, over 4000000 YouTube streams are required to make minimum wage, as said by David McCandless. Coates states that touring can make less than 100 dollars, and it can even get into the negatives. Musicians can turn to advertising their music, and they make tens to hundreds of thousands of dollars by making corporate deals. …show more content…
This helps smaller artists massively by letting them be heard and giving them a decent income, something that would be impossible to do on their own.The Black Eyed Peas, an extremely well-known band, continues to make deals with corporations because it helps the band excessively. The agreements they made helped people become aware of their music