With every precious tick of the clock, an American rushes to perform yet another task in a day with a meager 24 hours. With all the activity encompassed within these hours, many aspects of life are neglected. One of these aspects--the most important and vital one, in fact-- is self-nourishment. One must eat foods that are healthy as well as conducive to optimal bodily function and survival. In an attempt to adequately nourish themselves, Americans have fallen victim to seductive fast-food advertising that falsely leads them to believe that fast-food is healthy; this is an unconscionable misrepresentation on the part of the advertisers and thus should be punished.
Firstly, what is the point of advertising? "Advertising," the San Francisco Chronicle says, "is meant too woo the consumer. The fast food industry uses images of crisp green lettuce, juicy red tomatoes, and crunchy nutritious onions in its advertisements to lure the hungry American off their couch and into fast-food restaurants". This unabashed seduction of the mouth and eyes, coupled with endorsements of celebrities (Britney Spears for McDonalds, BB King for Burger King, etc.), leads Americans to fast-food restaurants in droves. Since the late 1970s, notes the Anchorage Daily News, "fast food consumption has risen over 15%. While Americans used to consume fast food for about only 17% of their meals, that number has now skyrocketed to 32%." The sharp increase in consumption of fast food since the 1970s can be attributed to the aggressive advertising campaigns of the fast food industry. Clearly, the objectives of these advertisers have been met as they have been successful in attracting consumers by the millions and thus achieving enormous growth within the industry.
However, the means by which advertisers attract these customers are deceitful. Fast-food advertisers, charges the Boston Globe, are aware of the fact that, "America is weight-conscious. They pepper their advertisements with images of vegetables and healthy foods to make fast food seem healthy." However, this is simply not the case: one quarter-pounder with a large side of French fries from the infinitely popular Burger King chain, has 1,166 calories, 95 mg of cholesterol, 1,300 mg of sodium, and over 51 grams of fat. These amounts far surpass the recommended intake per meal. The Lexington Clipper-Herald declares, "Fast food restaurants, ranging from Ranch One to McDonald's to Popeye's have meals that top over 2,000 calories- the recommended daily caloric intake for an adult aged 18-65." These facts are masked and overlooked in advertisements, causing health-conscious Americans, as well as those who simply desire a quick meal, to buy fast-food with little or no knowledge of its negative effects.
"What exactly are these negative effects?" one may ask. Well, not only are many Americans unaware of the fatty content in many fast foods, they actually believe that it is healthy due to the advertising that is intended to make them believe so. Thus, they eat fast food as often as two or three times a day. The Guardian quotes one man, Gregory Rhymes, a nearly 400-pound man as saying '"I normally order the Big Mac, fries, ice-cream or shake for lunch and dinner. I like to super-size my orders."'. His mother, Ruth, said shortly after, "'I would have stopped him, but I always believed that McDonalds' food was healthy for my son."' The Rhymes' are not alone: The Seattle Times reports that "Over the last few decades, increased consumption and sales of unhealthful fast food has paralleled the rising prevalence of obesity." This increased consumption and growth in sales is partly the result of deceptive advertising. Though other factors may have caused the increased popularity of these chains, such as the American lifestyle, the reality is that this devious advertising has contributed to an ever-growing trend, with over 25% of American children either overweight or obese.
This obesity, while obviously aesthetically unappealing, "has been associated with cardiovascular, endocrine, pulmonary, hepatic, renal, musculoskeletal, neurological, and psychosocial complications" according to the Boston Globe. Again, the libelous advertising that has caused millions to choose fast-food restaurants over healthier alternatives has effectively contributed to the higher incidence of obesity in the United States. It is unconscionable that any company, well-aware of the potential harmful effects of their food, could so egregiously deceive and subsequently profit from the ignorance of the American public. Of course, it is the responsibility of every individual to educate themselves about the food they're eating as they are making a conscious decision when purchasing and consuming the fast-food meals. However, one's responsibility to oneself does not relieve the fast-food industry of their obligation to educate or at least, present fairly to the public the products they offer. The responsibility of a company to the society at large is such that they do not harm their customers but add value through their product. In this case, the fast-food industry has played a significant role in the rise in obesity due to their bad faith advertising. Marketing campaigns that reek of dishonesty should be eliminated and any continued deception of this nature should be subjected to either monetary or regulatory punishment. It would be tragic for more people like Gregory Rhymes to suffer as a result of consumers' misplaced trust. Hopefully, with increased health awareness, the popularity of fast-food will slowly fade; Americans will regain their health and reclaim lives crippled by fast-food induced obesity and its complications.
You May Also Find These Documents Helpful
-
Shouldn’t we as a consumer know better than to eat more than one meal a day at a fast food joint (Zinczenko 392)? Zinczenko implies that today’s Americans eat fast food purely because of its convenience, but the underlying tone of his article keeps hinting at the fact that the fast food industry is at fault. He clearly explains that there is a lack of nutritional labeling on fast food that leads to consumers being misguided to what they are really eating, which could lead to increased health issues in adults and children. For example; if you order a chicken salad with a large Coke to drink you are actually ingesting more than 1,490 calories (Zinczenko 393), which is half of the governments recommended calorie…
- 784 Words
- 4 Pages
Good Essays -
In the essay “The Big Fat Case Against Big Macs,” Ellen Goodman doubts that the best lawyers can prove that fast food companies, like McDonald’s and Burger King, are the causes that make many people become overweight and have health problems, but they can prove that fast food companies fooled their consumers, especially young kids. For example, McDonald’s uses toys as attractions to make kids buy its meals. She also states that fast food companies put slogans to make kids think that eating their “Big Kids Meal” will make them…
- 748 Words
- 3 Pages
Good Essays -
David Zinczenko is the editor-in-chief of Men’s Health magazine and the author of numerous best-selling books. Zinczenko is a man known for his work; his work and credibility shines bright because he has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today. He has also appeared on Oprah, Ellen, 20/20, and Good Morning America. The fact that he is so accomplished in the area of eating healthy shows just how credible he is when it comes to discussing fast food vs. the eater. Zinczenko believes that the fast food industry is partly at fault for the growing rate of obesity. Although Zinczenko’s background and accomplishments gives us the evidence we need to know in order to trust his judgments, his emotional way of getting his points across make a difference as well. In the beginning of the essay, Zinczenko tells us about himself and how he grew up with troubled parents who weren’t together, and with very little options of what to eat for lunch and dinner every day. He explains that his options were mainly fast food, which caused him to be an overweight teenager. In other words, he uses his story of himself as a teenager growing up with family problems to draw people in and get them to sympathize with the overweight teenagers and get them to see that it is not all their fault and that it is, in fact, partly the fast food industry’s fault. One of his final arguments is that without warning labels on fast food industry products, we will see more sick, obese children and more angry parents.…
- 279 Words
- 2 Pages
Satisfactory Essays -
The Purpose of this essay is to inform the consumers and the U.S Department of Health and Human Services the negative effects of the fast food industry. Eric Schlosser wrote the book “Chew on This” in 2006, to open oblivious people eyes and show them the truth about the fast food industry. The U.S Department of Health and Human Services should know how the fast food industries has a negative impact towards the community. They manipulate kids by using advertisements, violating animal rights and their is human health concerns we should be aware of.…
- 843 Words
- 4 Pages
Good Essays -
Fast food service centers like McDonalds claim to have healthy food in their products, however there is relevant evidence which shows why their food is harmful, because in the documentary clearly shows that only two restaurants had newsletters with nutritional information. Over 14 billions of dollars is spent on fast food advertising, while the increase of healthy consumption of fruits and vegetables barely reaches two billion in publicity, alarming statistics certainly have made their presents in homes in a negative way for children’s nutrition.…
- 266 Words
- 1 Page
Satisfactory Essays -
Meat & Veggies: John Robbins, a food activist, writes, “…we often take for granted what may very well be the greatest danger of all to their health-the hundreds of billions of dollars spent each year on ads designed to get them hooked on junk food” (142).…
- 430 Words
- 2 Pages
Satisfactory Essays -
The only entity fast food restaurants desire is money. They do not care about health, weight, or medical problems. Fast food is everywhere, also “ there are more than 160,000 fast food restaurants in America. More than fifty million customers are served per day” (Zinczenko 464). These statistics are outrageous and embarrassing for Americans. The food these companies produce is horrible in nutrition and damaging for one’s health. Even though fast food is tempting, one should stay far away from it as possible. In David Zinczenko article “Don’t Blame the Eater,” he has his own personal experience as an example for people, specifically teenagers, to stay away from fast food. Although fast food produces delicious products, these products contain blinding nutrition facts, and the companies mainly target teenagers.…
- 807 Words
- 4 Pages
Better Essays -
Many children, regarding their talents, will participate in sporting events. Alayna is only 7 years old, and she has been playing softball for the past two years. Her coach was recently put into a predicament when Alayna’s team did not win the championship game this year. Her coach saw how hurt Alayna and her teammates were when they did not receive a trophy, so he and the other team’s coaches came up with the idea to give out participation trophies. Some parents were in favor of participation trophies, and others absolutely hated the idea. Many people have a strong opinion when it comes to participation trophies; in order for there to be peace for everyone, a compromise must take place.…
- 840 Words
- 4 Pages
Good Essays -
When it comes to keeping the human body, nutrition is the most essential part of everyone’s life. If people do not have full control, it will affect the way they will be in the future. Any change to someone's diet will change their body in the long run, whether it be positive or negative. It is quite apparent, especially in America, that the common person’s nutrition has gone down hill. Since the 1980s, the rate of obesity has inflated double the amount for adults and triple for children (“Obesity” p. 1). Shockingly, America spends more on fast food than on college education, computers, software and cars combined. In fact, in 2005, Americans spent one hundred thirty four billion dollars on fast food alone. In the ‘70s, America only spent six billion (Schlosser p. 10). I am not one to blame McDonalds for the drastic rise of poor nutrition. There are obviously other reasons why. I mainly blame the misinformation and myths that the general public has been told. The reason why that people are more unhealthy now than in the past is…
- 1532 Words
- 7 Pages
Better Essays -
Michael Moss wrote the essay, “The Extraordinary Science of Addictive Junk Food”, to discuss the role that the food industry plays in America’s health crisis. He talks about the behind the scenes of the way junk food is manufactured, the science behind addictions to certain foods, and the rising numbers of obesity in both children and adults. It is important for Americans to have knowledge about the actions that companies are willing to take to protect their consumers.…
- 135 Words
- 1 Page
Good Essays -
The media has found a new object to criticize, and this time it is fast food. All anyone ever hears these days is eat healthy, it will help you live a longer and more enjoyable life. Well it's time to set the story straight about the greatness of fast food. Not only is it ten times better for you than these new "healthy foods" but its unique healing and educational powers can lead you to live longer and be smarter than ever.…
- 551 Words
- 2 Pages
Satisfactory Essays -
Just thinking about unhealthy food makes most Americans mouth water. Obesity in the U.S has become a huge problem in recent years. America's obesity epidemic has hit a new high with 35 percent of obesity among men and 40.4 percent among women in 2013-2014. Most Americans feel embarrassed to even walk next to an obese person or even go near them without feeling claustrophobic. Obese people are an embarrassment to society and are making America look like an unhealthy place to live.…
- 555 Words
- 3 Pages
Satisfactory Essays -
America is the red, the blue, and the white. We are a great nation with amazing abilities to influence the world. However in the recent years, obesity has increased drastically. Over one third of America’s population is obese. (Go Red Flag) In fact, obesity is starting to take over America, but it needs to come to an end. Obesity can lead to many health problems. For example, type two diabetes can be caused from being overweight. Strokes and breast cancer are also possible health problems caused from being obese. Obesity in America needs to be dealt with because it could possibly lead to type two diabetes, strokes, or breast cancer.…
- 1047 Words
- 5 Pages
Better Essays -
Fast food is everywhere around us from the time we wake up to the time we go home to stop and get dinner at a greasy restaurant. Most of us who eat from these same restaurants are not sure of the ingredients in the restaurant’s food or where it comes from. America is always moving at such a fast pace that now most of us don’t even have the time to closely examine the food we consume. One of the main reasons for obesity in America today is that no one has the time anymore to make a healthy lifestyle a priority in their life.…
- 1091 Words
- 5 Pages
Good Essays -
In recent decades, the shift of eating practices has changed considerably due to the overwhelming popularity of fast food. Mirriam Webster’s Dictionary defines fast food “relating to, or specializing in food that can be prepared and served quickly” and is also supported with “little consideration given to quality or significance.” The readiness of these meals allows consumers to go about other matters, thus becoming a desirable option when time is under question. While there are many benefits to fast foods, awareness of consumption of such foods is alerting health professionals as unhealthy practices are directly linked to obesity and diseases like diabetes. In recent years there are reports of people filing lawsuits against fast food corporations claiming…
- 402 Words
- 2 Pages
Good Essays