Army Recruitment
Army Recruitment Table of Contents
1. Introduction 3
2. Problem Statement 3
3. Review of Current Practices 3
4. Strategic Plan for Change 6
5. Strategic Approach for Implementation of Changes 8
6. Final Recommendations 10
7. Summary/Conclusions 11
Introduction
Recruitment of the United States military is a vital part of maintaining an all volunteer military force. Because of recent world events and the high operations tempo of the military, Army has had some problems with its recruitment. Convincing civilians to sign up to be a solider can be a tough job when it requires being sent 7,000 miles from home to go fight in a war zone. What can recruiters do to keep recruitment levels where they need to be to maintain an all volunteer United States military force and how is technology changing their tactics?
Problem Statement
In the last few years the Army has been experiencing problems with recruitment. With the national unemployment rate around 4.8% and the fact that shortly after joining the Army the reality of deploying to a war zone is imminent, recruiters are having a tougher time meeting their recruitment goals. The Army marketing campaign totaled over $850 million in FY2006 and still managed to come out short with recruitment. Since the country is doing its best to provide an all voluntary military force during a time of war recruiters for the Army have employed drastic means in order to sign up recruits. Some recruiters are even being accused of less than honorable methods of recruitment. Leading a potential recruit to believe that they will be able to do certain things in the Army which are extremely competitive and unlikely is not honorable. What kind of tactics can recruiters use to bring up the Army's numbers and how much is the Army and the tax payers willing to spend to get these recruits?
Review of Current Practices
The Army's techniques for recruiting go after recruits
1. Introduction 3
2. Problem Statement 3
3. Review of Current Practices 3
4. Strategic Plan for Change 6
5. Strategic Approach for Implementation of Changes 8
6. Final Recommendations 10
7. Summary/Conclusions 11
Introduction
Recruitment of the United States military is a vital part of maintaining an all volunteer military force. Because of recent world events and the high operations tempo of the military, Army has had some problems with its recruitment. Convincing civilians to sign up to be a solider can be a tough job when it requires being sent 7,000 miles from home to go fight in a war zone. What can recruiters do to keep recruitment levels where they need to be to maintain an all volunteer United States military force and how is technology changing their tactics?
Problem Statement
In the last few years the Army has been experiencing problems with recruitment. With the national unemployment rate around 4.8% and the fact that shortly after joining the Army the reality of deploying to a war zone is imminent, recruiters are having a tougher time meeting their recruitment goals. The Army marketing campaign totaled over $850 million in FY2006 and still managed to come out short with recruitment. Since the country is doing its best to provide an all voluntary military force during a time of war recruiters for the Army have employed drastic means in order to sign up recruits. Some recruiters are even being accused of less than honorable methods of recruitment. Leading a potential recruit to believe that they will be able to do certain things in the Army which are extremely competitive and unlikely is not honorable. What kind of tactics can recruiters use to bring up the Army's numbers and how much is the Army and the tax payers willing to spend to get these recruits?
Review of Current Practices
The Army's techniques for recruiting go after recruits