Arogya Parivar
AROGYA PARIVAR
NOVARTI'S BOP STRATEGY FOR HEALTHCARE
IN RURAL INDIA
Bottom of Pyramid
The BOP has long been undeserved when it came to Health care.In many
Asian and African Countries,where those at the Bottom of the Pyramid typically faced the double burden of Infectious diseases and rising rates of diabetes and cardiovascular disease, there could be A market opportunity in addressing their needs in a way that met both social andCommercial goals.
NOVARTIS
Headquartered in Basel,Switzerland, Novartis was created in 1996 through the merger Of Ciba-Geigy and Sandoz, two Companies with a rich and diverse
Corporate history.
In line with its mission of ''discover,develop and successfully market innovative products to Prevent and cure diseases,to ease suffering and to enhance the quality of life'',Novartis has lead the way in bringing many innovative products to market for patients and Consumers Worldwide.
Although focussed solely on healthcare,Novartis offered a diversified portfolio of Healthcare solutions that included innovative medicines, preventive vaccines, diagnostic tools and consumer health products.
Norvartis had a very strong history of philantrophy and CSR and its contributions to fighting Leprosy and Malaria were regarded as worldclass among global health stakeholders.
THE CONCEPT OF SHARED VALUE
There were two ways of looking at BOP Market.One way to go would be to wait for the Economic situation of these countries to catch-up with the rest and sell to affluent.
The otherway is to seize the initiative,reachout to underserved segments, and grow the business by seeing poor as customers but with different needs.
OPPORTUNITY KNOCKS!!!!! But Where????
INDIAN HEALTHCARE MARKET:
Doctor/Patient ratio: 0.6:1000
Nurse/Patient ratio: 0.8:1000
Health-Seeking Behaviours among Rural Poor
4 states were taken up for survey: 2 states with poorest rural health
Infrastructure (Rajasthan & UP), one with Moderate Health Infrastructure
(Maharastra) and one With good
NOVARTI'S BOP STRATEGY FOR HEALTHCARE
IN RURAL INDIA
Bottom of Pyramid
The BOP has long been undeserved when it came to Health care.In many
Asian and African Countries,where those at the Bottom of the Pyramid typically faced the double burden of Infectious diseases and rising rates of diabetes and cardiovascular disease, there could be A market opportunity in addressing their needs in a way that met both social andCommercial goals.
NOVARTIS
Headquartered in Basel,Switzerland, Novartis was created in 1996 through the merger Of Ciba-Geigy and Sandoz, two Companies with a rich and diverse
Corporate history.
In line with its mission of ''discover,develop and successfully market innovative products to Prevent and cure diseases,to ease suffering and to enhance the quality of life'',Novartis has lead the way in bringing many innovative products to market for patients and Consumers Worldwide.
Although focussed solely on healthcare,Novartis offered a diversified portfolio of Healthcare solutions that included innovative medicines, preventive vaccines, diagnostic tools and consumer health products.
Norvartis had a very strong history of philantrophy and CSR and its contributions to fighting Leprosy and Malaria were regarded as worldclass among global health stakeholders.
THE CONCEPT OF SHARED VALUE
There were two ways of looking at BOP Market.One way to go would be to wait for the Economic situation of these countries to catch-up with the rest and sell to affluent.
The otherway is to seize the initiative,reachout to underserved segments, and grow the business by seeing poor as customers but with different needs.
OPPORTUNITY KNOCKS!!!!! But Where????
INDIAN HEALTHCARE MARKET:
Doctor/Patient ratio: 0.6:1000
Nurse/Patient ratio: 0.8:1000
Health-Seeking Behaviours among Rural Poor
4 states were taken up for survey: 2 states with poorest rural health
Infrastructure (Rajasthan & UP), one with Moderate Health Infrastructure
(Maharastra) and one With good