Submitted by:
Zara Ammer Saleem
Ghazal Siddiqui
Mohammad Shahzad Sarwar
Mohammad Shahab Iqbal
Miraj uddin.
Under supervision of:
Mr. Wajdan Raza, Senior Lecturer Department of Communication, Institute of Business Communication
Submitted on:
21st December 2013
Contents
Acknowledgement
WE WOULD LIKE TO PAY GRATITUDE TO OUR COURSE FACILITATOR MR. WAJDAN RAZA FOR GIVING US AN OPPORTUNITY TO LEARN SPECIFIC MANAGEMENT TECHNIQUES AND FOR CLARIFYING OUR CONCEPTS.
WE OWE A GREAT DEAL TO OUR FAMILIES AND CLASS FELLOWS FOR THEIR CONSTANT SUPPORT AND ENCOURAGEMENT.
December 21st, 2013
Letter of Transmittal
Dr. Irfan Hyder,
Dean,
College of Business Management,
Institute of Business Management,
Korangi Creek,
Karachi.
LETTER OF TRANSMITTAL Dear Sir,
As a requirement for our course ‘Business Communication’ offered in the MBA program, we were required by you to prepare a report on a topic of ‘Blogging’.
Preparing this report had been a rewarding and enlightening experience. We have tried to cover all the aspects which need to be considered while preparing this report. Your assistance and cooperation of had been invaluable in preparing this report.
In case of any ambiguity, please feel free to contact us.
Sincerely,
Zara Ammer Saleem IOBM ID: 15908
Ghazal Siddiqui IOBM ID: 15966
M.Shahzad Sarwar IOBM ID: 15849
M.Shahab Iqbal IOBM ID: 15945
Miraj uddin IOBM ID: 16010
EXECUTIVE SUMMARY
The word blog was derived from the combination of two words web and log. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
The report objective is to analyze the blogging activity being carried out by the 100 freshman as young bloggers at Institute of Business Management as assigned by their ‘Academic English’