References: Agan, T., & Ellwood, I. (2008, July). CMOs Must Be a Part of cost-cutting Talks.. Advertising Age, 79(23-23), 1/3. In-Text Citation Burge, Tony, (2010). Managing Through a Recession: Part 2 - Reducing & Controlling Costs | Entrepreneur & Self-Employed Business Journal Business Knowledge Source. (n.d.). Marketing and Sales Info. Retrieved from http://www.businessknowledgesource.com/marketing/tips_for_making_your_operating_profit_margins_higher_027850.html Steverman, B. (2008). Cutting Costs to Increase Profits. BusinessWeek Online, 3. Retrieved from Business Source Complete database. http://www.docstoc.com/docs/3245220/How-to-Improve-Your-Net-Profit http://www.signindustry.com/management/articles/2004-02-02-ControllingCosts-MB.php3
References: Agan, T., & Ellwood, I. (2008, July). CMOs Must Be a Part of cost-cutting Talks.. Advertising Age, 79(23-23), 1/3. In-Text Citation Burge, Tony, (2010). Managing Through a Recession: Part 2 - Reducing & Controlling Costs | Entrepreneur & Self-Employed Business Journal Business Knowledge Source. (n.d.). Marketing and Sales Info. Retrieved from http://www.businessknowledgesource.com/marketing/tips_for_making_your_operating_profit_margins_higher_027850.html Steverman, B. (2008). Cutting Costs to Increase Profits. BusinessWeek Online, 3. Retrieved from Business Source Complete database. http://www.docstoc.com/docs/3245220/How-to-Improve-Your-Net-Profit http://www.signindustry.com/management/articles/2004-02-02-ControllingCosts-MB.php3