Article Analysis Of The London Brompton Centre, By Brendon Greeley

The author of the article is Brendon Greeley. He is a staff writer at Bloomberg BusinessWeek. His article is written for Bloomberg’s website and it is from April 4, 2014. The article is about Brompton bikes, which are very popular around London. Brendon Greeley writes about the company and talks with some members of the London Brompton Club. We read about the company angle of how they are selling and advertising the brand and the product. There is an interview with one of the co-founders and the managing director, who speaks about the market. As their managing director tells, their target group isn’t normal bikers and cyclists. They want to reach out to the normal person, who lives in big cities and who need a solution to an urban living problem. Will Butler Adams, the managing director, said himself “Our market, they’re not cyclists,” “They’re just people who are pissed off at how they live in a city”.

The readers of this article are the readers of Bloomberg and people who randomly see the article. Most people will continue reading if they find the article interesting and these who don’t, will just pass over to the next article. The article is
He is using these three persons in his text because he wants to get a different sight of view, so the readers don’t hear only his thoughts but also the words from a director and manager who have a good grip on this and knows a lot about the Brompton bikes. The good function of having another person's opinion in his article is that the readers know, that these people know what they are talking about because they are the one who is standing by the great idea of the Brompton bikes. The quality of the text is very good. The article has a good context and structure. The details are just another plus in