Street Market
Jarrid Williams
2
Table of Contents
1
Cover Page
2
Table of Contents
3
Mission Statement
3-4
Organization Profile and Audit
5-6
Environmental Analysis
6-8
SWOT Analysis
9
Marketing
9
Financial Report
10
Website
10
Social Media
11
Collaborations
11
Internship Oppourtunity
12
Action Plan
12-13
Two-Year Calendar
14
Floor Layout
15
Organizatin Chart
16
Budget
3
Mission Statement
The mission of Street Market is to provide a safe and appreciative audience for
“street” performers giving them a platform in which they can display their talents. Street
Market plans to advise audience members on proper health care from nutrition to hygiene. Organization Profile and Audit
The creator of Street Market is Jarrid Williams. Jarrid Williams is a junior at
Wagner College pursuing a degree in Sociology. Ever since a child Jarrid has always has the passion to help people in need. When Mr. Williams came to Wagner College he started exploring New York City a bit more. What stood out to Jarrid was the large amount of street performers he seen in his everyday travels as well as the amount of food carts which seemed to be on every single corner of New York City. With Jarrid’s passion for helping people and New York City great assets he created Street Market.
Street Market aims to be in full operation by May 1, 2015. The headquarters of the company will be opening up on 5th Avenue and Broadway. From here Street Market wants to expand to Los Angeles, Washington DC, Miami, and Chicago. Street Market currently has a budget of 1.5million dollars. Street Market received a 1 million dollar investment on reality television show Shark Tank and $500,000 of Jarrid Williams
4 personal savings. Two investors from Shark Tank invested in Street Market giving them
49% of the company. The ownership of the company will be:
Jarrid Williams
51%
Barbara Corcoran
24.5%
Daymond John
24.5%
Street Market will have a board consisting of three