Duration of STM
One of the key differences between the concepts of STM and LTM is duration. “Duration” refers to how long a memory lasts before it is no longer available.
Short term memories don’t last very long. An example of STM in action would be trying to remember a seven-digit phone number that you have just been given. This is maintained in the short-term memory by REPETITION until the number is dialled, and then fades once the conversation starts.
The way most people keep information in their STM for more than a few seconds is to rehearse it. So rehearsal is one way of keeping a memory active. The result of verbal rehearsal is that STM are held in the STM store and eventually become long term.
Duration of LTM
LTM refers to memories that last anywhere for 2 hours to 100 years plus, i.e. anything that isn’t short term. Some memories are very long lasting. For example
Shepard (1967) tested duration of LTM. He showed participants 612 memorable pictures, one at a time. An hour later they were shown some of these pictures among a set of others and showed almost perfect recognition. Four months later they were still able to recognise 50% of photographs. The material to be remembered was more meaningful to the participants and therefore the duration of the LTM was better.
Key study on duration of STM
Lloyd and Margaret Peterson (1959) conducted a landmark study of the duration of STM. They enlisted the help of 24 students attending their university.
The experimenter said a consonant syllable to the participant followed by a three-digit number (e.g. WRT 303 or SCX 591). The consonant syllable was selected to have no meaning. Immediately after hearing the syllable and number, the participants had to count backwards from this number in 3s or 4s until told to stop. Then the participants were asked to recall the nonsense syllable. The reason for counting backwards was to stop the