In 2007, Rocky assembled the hip hop crew A$AP Mob, a collective of rappers, producers, and music video directors. He adopted its A$AP moniker, which has multiple meanings, including “Always Strive And Prosper” , “Assassinating Snitches And Police” , and Rocky’s favorite, “Acronym Symbolizing Any Purpose ”. On July 8, 2011, an unofficial compilation titled Deep Purple was released, which according to Rocky, was a compilation of his YouTube hits compiled by fan in Paris. In august, his first single “Peso” was leaked onto the internet and within weeks received airplay on the high – profile Hot 97 New York radio station. Music video for “Peso” and “Purple swag” , the latter from Deep Purple, generated further buzz and resulted in ASAP Rocky signing a reported two year $3 million record deal with Sony, RCA Records and polo Grounds Music. ASAP Rocky released the mix tape LiveLoveA$AP, featuring both songs, in October to critical acclaim. On December 5, he was nominated for BCC’s Sound of 2012
In 2007, Rocky assembled the hip hop crew A$AP Mob, a collective of rappers, producers, and music video directors. He adopted its A$AP moniker, which has multiple meanings, including “Always Strive And Prosper” , “Assassinating Snitches And Police” , and Rocky’s favorite, “Acronym Symbolizing Any Purpose ”. On July 8, 2011, an unofficial compilation titled Deep Purple was released, which according to Rocky, was a compilation of his YouTube hits compiled by fan in Paris. In august, his first single “Peso” was leaked onto the internet and within weeks received airplay on the high – profile Hot 97 New York radio station. Music video for “Peso” and “Purple swag” , the latter from Deep Purple, generated further buzz and resulted in ASAP Rocky signing a reported two year $3 million record deal with Sony, RCA Records and polo Grounds Music. ASAP Rocky released the mix tape LiveLoveA$AP, featuring both songs, in October to critical acclaim. On December 5, he was nominated for BCC’s Sound of 2012