ASDA marketing plan
A report on the Strategic Analysis of ASDA: Focus on ASDA food Market.
Executive Summary
ASDA is the second largest supermarket chain in the UK, in terms of market share. It has operations all around the UK. It has different categories of market offering, Food & groceries is one of the dominating segments. The parent company of ASDA is globally renewed retain chain Wal-Mart. However, the report has covered the strategic analysis on ASDA food; based on their current market situation and strategies. In the previous assignment, the writer has covered internal analysis and competitive situation. The company has strong competitors in the home country, like Tesco. In this report, the writer has used different strategic tools and techniques (i.e. SWOT, Porter's five forces, Pestle, Ansoff, McKinsey 7s model) to evaluate the current situation and strategy of the organization. Currently, the company has strategy to expand their business in home country as well as to the potential market. They have also focused on improving their supply chain, procurement and distribution network. ASDA food has some limitations, which has to be reduced in order to be market leader in the UK.
Table of Contents
Executive Summary 2
1.0 Introduction: 4
2.0 Strategic Management Tools to evaluate current strategies 4
2.1 SWOT analysis: 4
2.2 Porter's Five Forces analysis 6
2.3 Pestle Analysis 7
2.4 Ansoff Matrix 9
2.5 Mckinsey 7s model 10
3.0 Why this strategy might be suitable, acceptable and feasible 13
4.0 Strategic direction relates to growth, innovation or international expansion 14
5.0 Another potential strategic direction for the organization 15
6.0 Conclusion 15
7.0 Reference 16
1.0 Introduction:
ASDA is renowned supermarket chain in the UK with several categories of offerings including foods, Drinks, Home & Entertainment and clothing and so on. Currently, ASDA has become a subsidiary of Wal-Mart. In case of market share, ASDA supermarket is now second
Executive Summary
ASDA is the second largest supermarket chain in the UK, in terms of market share. It has operations all around the UK. It has different categories of market offering, Food & groceries is one of the dominating segments. The parent company of ASDA is globally renewed retain chain Wal-Mart. However, the report has covered the strategic analysis on ASDA food; based on their current market situation and strategies. In the previous assignment, the writer has covered internal analysis and competitive situation. The company has strong competitors in the home country, like Tesco. In this report, the writer has used different strategic tools and techniques (i.e. SWOT, Porter's five forces, Pestle, Ansoff, McKinsey 7s model) to evaluate the current situation and strategy of the organization. Currently, the company has strategy to expand their business in home country as well as to the potential market. They have also focused on improving their supply chain, procurement and distribution network. ASDA food has some limitations, which has to be reduced in order to be market leader in the UK.
Table of Contents
Executive Summary 2
1.0 Introduction: 4
2.0 Strategic Management Tools to evaluate current strategies 4
2.1 SWOT analysis: 4
2.2 Porter's Five Forces analysis 6
2.3 Pestle Analysis 7
2.4 Ansoff Matrix 9
2.5 Mckinsey 7s model 10
3.0 Why this strategy might be suitable, acceptable and feasible 13
4.0 Strategic direction relates to growth, innovation or international expansion 14
5.0 Another potential strategic direction for the organization 15
6.0 Conclusion 15
7.0 Reference 16
1.0 Introduction:
ASDA is renowned supermarket chain in the UK with several categories of offerings including foods, Drinks, Home & Entertainment and clothing and so on. Currently, ASDA has become a subsidiary of Wal-Mart. In case of market share, ASDA supermarket is now second