The biggest benefit of having a good strategy is minimizing the level of risk. Due to dificulty of creating synergy between big companies and related, affiliated institutions, strategic needs are less effective and protective, especially companies which is kind of holding. Because, the commitment in this type of stock companies, it depends on stock more than product and market. However, every holding have to calculate to some aims conclusively for long terms. This type of companies, in point of orbit and competitive advantage, prefer related, affiliated institutions whic are suitable for them. Also, they prefer wide and flexible selection option because of selling out undesirable related, affiliated institutions.
The aim of strategic management is increasing the performance, determination and efficiency of the companies in long term. Another aim of strategic management is creating prudential vision. Than specify a mission to reach this vision. Also, for becoming successful, strategies and action plans have to be created. (. Hambrick and Fredrickson, 2001: 52)
Strategic management is relevant with senior management. Success of strategic management depends on designating the managers and consultants during the strategic management process.
Strategic management is a management technique which is evaluating the organization’s internal and external enviroment.
Strategic management give chance to orgnization for analizing weakness and strength. Also, provides opportunity to determine the situation of the organization against other organizations.
Strategic management utilize the organization for projection, organization, coordination, implementation and controling for activities in long term.
Strategic management benefit from competition and portfolio analize for creating and choosing strategies. The aim is with making portfolio analize, giving a rationalist decision to organization’s standing or withdrawing in the market and merger with another