Accuracy
Great care should be taken to ensure that the information is presented accurately. Make sure values are transferred correctly into the report and calculations are done properly. Since many people proof read right over their own typographical errors, it is often best to have another person proofread the report. Mistakes may cause the reader to doubt other points of the report and reflect on the professionalism of the author.
Objectivity
Data must be evaluated honestly and without bias. Conclusions should be drawn solely from the facts presented. Opinions and conjecture should be clearly identified if included at all. Deficiencies in the testing or the results should be noted. Readers should be informed of all assumptions and probable sources of errors if encountered.
Clarity
The author should work to convey an exact meaning to the reader. The text must be clear and unambiguous, mathematical symbols must be fully defined, and the figures and tables must be easily understood. Clarity must be met from the readers' point of view. Don’t assume that readers are familiar with previous work or previous reports. When photographs are included in a report, a scale or some object of standard size should be included in the photograph to help your readers judge the size of the objects shown. Simply stating the magnification of a photograph can cause uncertainty since the size of photographs often change in reproduction.
Conciseness
Most people are fairly busy and will not want to spend any more time than necessary reading a report. Therefore, technical reports should be concisely written. Include all the details needed to fully document and explain the work but keep it as brief as possible. Conciseness is especially important in the abstract and conclusion sections.
Continuity
Reports should be organized in a logical manner so that it is easy for the reader to follow. It is often helpful to start with