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ASEAN 2015 INTERGRATION

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ASEAN 2015 INTERGRATION
INTRODUCTION
The Association of Southeast Asian Nations or the ASEAN is a economic and political organization which comprises 10 countries Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Burma and Viet Nam) and was establish on 8 August 1967.Initialy, The ASEAN is formed to boost economic growth, social cultural evolution and social progress among its member. In addition, The ASEAN also assists n maintain regional peace and stability, and provide forum for its members to discuss differences peacefully.
In 2015, in order to boost economic growth and provide more opportunities for people and enterprises, the ASEAN leader decided to hasten the establishment of the ASEAN Economic Community (AEC). The AEC aims to Borderless Economic Community, which means that ASEAN is expected to become the region with free movement of goods and services, investment, labor force, and a free flow of capital among its members.
There are four main goals of the AEC: A Single market and production-base A Competitive economic region Equitable economic development Integration into the global economy

In addition, ASEAN leaders have achieved consensus to focus on twelve potential industries as: agriculture, automotives, technology, fishing, rubber products, dệt may, wood products, air freight, thương mại điện tử ASEAN, health care, tourism and logistics. http://www.spireresearch.com/spire-journal/yr2013/q4/asean-economic-community-2015-a-real-opportunity-that-should-not-be-over-hyped/ The ASEAN is home of 617 million people and its real GDP growth from 2000-2013 is 5.1 %, along with low 2.8 % inflation rate. http://www.mckinsey.com/insights/public_sector/understanding_asean_seven_things_you_need_to_know
For that reason, the integration 2015 promises a huge and potential market for its members and businesses as a whole.
II OPPORTUNITIES AND CHALLENGES
Due to the establishment of the AEC, businesses in ASEAN definitely benefit from the
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