Asia Cafe Research
CUSTOMER PERCEPTION AND SATISFACTION OF ASIA CAFÉ
IN SUBANG JAYA
CHAPTER 1
INTRODUCTION
1. Introduction
This chapter provides a better understanding of the research topic. This chapter explains the background investigation, problem statement, research objectives, and significance of this study.
1.1 Background of Study
1.1.1 Development of food court in Malaysia
Hawker centres sprung up in urban areas following the rapid urbanisation in the 1950s and 1960s. Many hawker centres were poorly managed by their operators, often lacking running water and proper facilities for cleaning. More recently, they have become less ubiquitous due to growing affluence in the urban populations of Malaysia. They are increasingly being replaced by food courts, which are indoor, air conditioned versions of hawker centres located in shopping malls and other commercial venues. In many cases, food court was built partly to address the problem of unhygienic food preparation by unlicensed street hawkers. Therefore food court was initiated in the 1990s and they became popular in shopping malls, business centres, entertainment centre, tourist areas and airports.
1.1.2 Asia Café Company
Asia Café food court, located at the site of a former cinema in Jalan SS15/8, Subang Jaya, has 70 stalls offering local and international cuisine as well as an Internet café and recreational pool centre. According to Mr. Yeo, the Asia Café assistant manager, it is the first venture with such combination in Malaysia by Datuk Cheah Suan Lee, 44, and his wife, Datin June Khoo Ewe See, 43, following the couple’s success in opening a chain of restaurants offering Malaysian dishes in the United States. Asia Café was open since January 16 2005, which can seat 3,000 people and has a parking area that can accommodate about 100 cars, is open from 7am to 4am daily.
1.2 Problem Statement
Food courts are becoming more popular in Malaysia because it offers a variety of inexpensive food
IN SUBANG JAYA
CHAPTER 1
INTRODUCTION
1. Introduction
This chapter provides a better understanding of the research topic. This chapter explains the background investigation, problem statement, research objectives, and significance of this study.
1.1 Background of Study
1.1.1 Development of food court in Malaysia
Hawker centres sprung up in urban areas following the rapid urbanisation in the 1950s and 1960s. Many hawker centres were poorly managed by their operators, often lacking running water and proper facilities for cleaning. More recently, they have become less ubiquitous due to growing affluence in the urban populations of Malaysia. They are increasingly being replaced by food courts, which are indoor, air conditioned versions of hawker centres located in shopping malls and other commercial venues. In many cases, food court was built partly to address the problem of unhygienic food preparation by unlicensed street hawkers. Therefore food court was initiated in the 1990s and they became popular in shopping malls, business centres, entertainment centre, tourist areas and airports.
1.1.2 Asia Café Company
Asia Café food court, located at the site of a former cinema in Jalan SS15/8, Subang Jaya, has 70 stalls offering local and international cuisine as well as an Internet café and recreational pool centre. According to Mr. Yeo, the Asia Café assistant manager, it is the first venture with such combination in Malaysia by Datuk Cheah Suan Lee, 44, and his wife, Datin June Khoo Ewe See, 43, following the couple’s success in opening a chain of restaurants offering Malaysian dishes in the United States. Asia Café was open since January 16 2005, which can seat 3,000 people and has a parking area that can accommodate about 100 cars, is open from 7am to 4am daily.
1.2 Problem Statement
Food courts are becoming more popular in Malaysia because it offers a variety of inexpensive food