Asian Avenue Segment Analysis
To: Brita Cloghesy-Devereux
From: Ben - 300215504, Harper
Date: March 12, 2018
Re: Assignment 4 – Understanding Segmentation
1. Original name from PRIMZ5: Asian Avenues – Rename: Asian on the rise
2. Segment Background - Asian Avenues: consisting of Chinese and South Asian immigrant families, the segment focuses on urban lifestyle and outdoor activities such as sport events and exhibitions. Their social value emphasizes multiculturalism due to diverse demographic. Most of the families have moderate education and earn approximately $90,000 annually, which leads to their priorities concerns in investing are safety and stable capital appreciation.
3 – Financial Product – Asian Growth Fund (balanced fund)
Balanced mutual fund is the best option …show more content…
The portfolio is well diversified by focusing in the top performance of Chinese large companies (to appeal to customer’s origin country) as well as other emerging equities market in Asia.
Target segment are likely not to have time to thoroughly follow the markets, professional money managers can help them manage their investment with little disruption to their daily life priorities.
4. Marketing Plan
a. Objectives
• Increasing number of customers of 5% in four months
• Expanding the Asian Growth Fund size an average of 0.5% each month during four months.
• Building product awareness by increasing 5000 followers, visitors through Social media
b. Message and tagline
• Message: You want to invest your money today and achieve your goals in the future? Let us do more for your money invested in over hundred mutual funds.
• Tagline: “Let us do more for your money”
c. Promotion/channels
Channel Reasons Examples Price
Traditional
Catalog …show more content…
References
Shah, N. (2014, September 17). Balanced funds: The benefits of both worlds. Retrieved March 11, 2018, from https://www.icicipruamc.com/The-Prudent-Insight-Blog/Balanced-funds-The-benefits-of-both-worlds.aspx
Canada newspaper readership by age 2015 | Statistic. (n.d.). Retrieved March 11, 2018, from https://www.statista.com/statistics/445586/regional-share-daily-newspaper-readership-age-canada/
Burstein, D. (2016, January 07). Marketing Research Chart: Do different age groups prefer different channels? Retrieved March 11, 2018, from https://www.marketingsherpa.com/article/chart/channels-preferred-by-age-groups
Additional information
Budget is estimated base on:
MGX Copy – Order catalog printing online -
From: Ben - 300215504, Harper
Date: March 12, 2018
Re: Assignment 4 – Understanding Segmentation
1. Original name from PRIMZ5: Asian Avenues – Rename: Asian on the rise
2. Segment Background - Asian Avenues: consisting of Chinese and South Asian immigrant families, the segment focuses on urban lifestyle and outdoor activities such as sport events and exhibitions. Their social value emphasizes multiculturalism due to diverse demographic. Most of the families have moderate education and earn approximately $90,000 annually, which leads to their priorities concerns in investing are safety and stable capital appreciation.
3 – Financial Product – Asian Growth Fund (balanced fund)
Balanced mutual fund is the best option …show more content…
The portfolio is well diversified by focusing in the top performance of Chinese large companies (to appeal to customer’s origin country) as well as other emerging equities market in Asia.
Target segment are likely not to have time to thoroughly follow the markets, professional money managers can help them manage their investment with little disruption to their daily life priorities.
4. Marketing Plan
a. Objectives
• Increasing number of customers of 5% in four months
• Expanding the Asian Growth Fund size an average of 0.5% each month during four months.
• Building product awareness by increasing 5000 followers, visitors through Social media
b. Message and tagline
• Message: You want to invest your money today and achieve your goals in the future? Let us do more for your money invested in over hundred mutual funds.
• Tagline: “Let us do more for your money”
c. Promotion/channels
Channel Reasons Examples Price
Traditional
Catalog …show more content…
References
Shah, N. (2014, September 17). Balanced funds: The benefits of both worlds. Retrieved March 11, 2018, from https://www.icicipruamc.com/The-Prudent-Insight-Blog/Balanced-funds-The-benefits-of-both-worlds.aspx
Canada newspaper readership by age 2015 | Statistic. (n.d.). Retrieved March 11, 2018, from https://www.statista.com/statistics/445586/regional-share-daily-newspaper-readership-age-canada/
Burstein, D. (2016, January 07). Marketing Research Chart: Do different age groups prefer different channels? Retrieved March 11, 2018, from https://www.marketingsherpa.com/article/chart/channels-preferred-by-age-groups
Additional information
Budget is estimated base on:
MGX Copy – Order catalog printing online -