Asiatic Mindshare Ltd
CHAPTER 1: INTRODUCTION
1.1 Background Information of the Company:
Mindshare, a GroupM company, is one of the world's largest media investment management companies with over 6000 employees in 115 offices around the globe. Mindshare was launched in September 1997 as a global concept with the goal of pooling the media planning, implementation and research operations of J. Walter Thompson and Ogilvy & Mather into a single client resource. This combination offers unrivaled service in traditional and non-traditional areas of media. Its focus is on attracting and retaining the best talent, and developing the best systems, tools and insights to guide its strategic, tactical, and implementation operations. As a global company, Mindshare works hard to develop, identify and apply its best practices across the network. With its scale, Mindshare is better able to amortize the high cost of world-class system development. Mindshare goes above and beyond traditional media planning and buying. It is able to redefine media and approach it from a broader perspective, by incorporating expertise from WPP Group companies together with Mindshare specialist units.
As mentioned earlier, Mindshare was created in 1997 and designed to be the first truly global full-service media company. It is called Mindshare because of it has the belief in collaboration and the integration of services with its people, its clients, creative partners, research partners, media owners and all other colleagues. Its people believe ‘mind share’ is the ultimate measure of communication: combining innovative media solutions with tangible business results.
Securing competitive deals is fundamental for Mindshare and its critical volume ensures favored customer status with powerful media owners. Mindshare people are able to redefine media and approach it from Group companies together with the Mindshare specialist units. These include TV program production, forecasting, digital and interactive media,
1.1 Background Information of the Company:
Mindshare, a GroupM company, is one of the world's largest media investment management companies with over 6000 employees in 115 offices around the globe. Mindshare was launched in September 1997 as a global concept with the goal of pooling the media planning, implementation and research operations of J. Walter Thompson and Ogilvy & Mather into a single client resource. This combination offers unrivaled service in traditional and non-traditional areas of media. Its focus is on attracting and retaining the best talent, and developing the best systems, tools and insights to guide its strategic, tactical, and implementation operations. As a global company, Mindshare works hard to develop, identify and apply its best practices across the network. With its scale, Mindshare is better able to amortize the high cost of world-class system development. Mindshare goes above and beyond traditional media planning and buying. It is able to redefine media and approach it from a broader perspective, by incorporating expertise from WPP Group companies together with Mindshare specialist units.
As mentioned earlier, Mindshare was created in 1997 and designed to be the first truly global full-service media company. It is called Mindshare because of it has the belief in collaboration and the integration of services with its people, its clients, creative partners, research partners, media owners and all other colleagues. Its people believe ‘mind share’ is the ultimate measure of communication: combining innovative media solutions with tangible business results.
Securing competitive deals is fundamental for Mindshare and its critical volume ensures favored customer status with powerful media owners. Mindshare people are able to redefine media and approach it from Group companies together with the Mindshare specialist units. These include TV program production, forecasting, digital and interactive media,