Asnb Marketing Strategies in Unit Trust
CHAPTER 1:
INTRODUCTION
1.1 Background of study
Malaysia introduced the unit trust concept relatively early compared to its Asian neighbours in 1959; a unit trust was first established by a company called Malayan Unit Trust Ltd. The unit trust industry in Malaysia has therefore a history of more than four decades.
The unit trust industry was characterized by slow growth in the sales of units and a lack of public interest in the new investment product in the first two decades. There is only five unit trust management companies were established, with a total of 18 funds introduced over that period.
A unit trust is a collective investment scheme which pools the savings of the public into a special unit trust fund managed actively by professional fund managers. A unit trust fund is constituted pursuant to a deed executed by the trustee and the manager on behalf of unit holders. The unit trust fund will invest in equities, fixed income securities and other assets authorized under the Guidelines. The greater attention ASNB is the effectiveness of the promotional. This is due to the fact that the department promoting the product to the investor. Basically, investors are more prone to spend on rather than saving their money in the bank or investing into unit trust fund such as ASNB. Lack of promotion of unit trust fund makes the investor unaware of the existence of ASNB products such as ASN, ASN2, ASN3, ASB, ASM, ASD, ASG, ASW and AS1M. These products will be explained further. Research will be conduct in Klang Valley that focusing on all eligible investor. Additionally, this study will investigate effectiveness of the promotional tool practice by ASNB.
1.1.1 Background of Permodalan Nasional Berhad PNB was conceived as a pivotal instrument of the Government's New Economic Policy to promote share ownership in the corporate sector among the Bumiputera, and develop opportunities for suitable Bumiputera professionals to participate in the creation
INTRODUCTION
1.1 Background of study
Malaysia introduced the unit trust concept relatively early compared to its Asian neighbours in 1959; a unit trust was first established by a company called Malayan Unit Trust Ltd. The unit trust industry in Malaysia has therefore a history of more than four decades.
The unit trust industry was characterized by slow growth in the sales of units and a lack of public interest in the new investment product in the first two decades. There is only five unit trust management companies were established, with a total of 18 funds introduced over that period.
A unit trust is a collective investment scheme which pools the savings of the public into a special unit trust fund managed actively by professional fund managers. A unit trust fund is constituted pursuant to a deed executed by the trustee and the manager on behalf of unit holders. The unit trust fund will invest in equities, fixed income securities and other assets authorized under the Guidelines. The greater attention ASNB is the effectiveness of the promotional. This is due to the fact that the department promoting the product to the investor. Basically, investors are more prone to spend on rather than saving their money in the bank or investing into unit trust fund such as ASNB. Lack of promotion of unit trust fund makes the investor unaware of the existence of ASNB products such as ASN, ASN2, ASN3, ASB, ASM, ASD, ASG, ASW and AS1M. These products will be explained further. Research will be conduct in Klang Valley that focusing on all eligible investor. Additionally, this study will investigate effectiveness of the promotional tool practice by ASNB.
1.1.1 Background of Permodalan Nasional Berhad PNB was conceived as a pivotal instrument of the Government's New Economic Policy to promote share ownership in the corporate sector among the Bumiputera, and develop opportunities for suitable Bumiputera professionals to participate in the creation