asos
Internal Strengths:
Merchandising:
• Features an exclusive and diverse array of brands.
• Features a unique variety of product categories, including men's and women's clothing, accessories, and footwear as well as makeup.
• Maintains innovative ways to display merchandise to customers and interactive ways to shop, including customer created looks, company edited fashion trends, and the ASOS marketplace.
• ASOS offers free shipping as well as free returns to its global customer base.
Marketing:
• ASOS maintains a blog on its website that features content on a variety of popular areas including music, movies, celebrity styles, and the latest fashion trends.
• A monthly ASOS magazine is produced, giving customers an editorial view of the ASOS merchandise and brand.
• ASOS connects with its customers through social media platforms including Twitter, Facebook, Instagram, Tumblr, Youtube, and Google+.
Financial:
• ASOS is experiencing international expansion and growth. Sales outside of the UK grew by 64% to £332.6 million. Additionally, the company experienced a 91% growth in the US. International business now accounts for 59% of total sales.
• ASOS is on track to achieve sales of $1.13 billion, resulting in $77 million of profit.
Management/Operational:
• New international supply chain platform, Allport, increases visibility and cooperation across ASOS' international supply chain.
• ASOS employs knowledgeable, passionate employees that ensure the brand is continuously innovating and growing.
Internal Weaknesses:
Merchandising:
• As ASOS is online only, customers do not have the option of trying on or feeling the clothing prior to purchase.
• To turn into a strength : ASOS should feature digital ways for consumer to interact with their merchandise, such as the runway videos they feature. They could implement a more advanced zoom feature,
Merchandising:
• Features an exclusive and diverse array of brands.
• Features a unique variety of product categories, including men's and women's clothing, accessories, and footwear as well as makeup.
• Maintains innovative ways to display merchandise to customers and interactive ways to shop, including customer created looks, company edited fashion trends, and the ASOS marketplace.
• ASOS offers free shipping as well as free returns to its global customer base.
Marketing:
• ASOS maintains a blog on its website that features content on a variety of popular areas including music, movies, celebrity styles, and the latest fashion trends.
• A monthly ASOS magazine is produced, giving customers an editorial view of the ASOS merchandise and brand.
• ASOS connects with its customers through social media platforms including Twitter, Facebook, Instagram, Tumblr, Youtube, and Google+.
Financial:
• ASOS is experiencing international expansion and growth. Sales outside of the UK grew by 64% to £332.6 million. Additionally, the company experienced a 91% growth in the US. International business now accounts for 59% of total sales.
• ASOS is on track to achieve sales of $1.13 billion, resulting in $77 million of profit.
Management/Operational:
• New international supply chain platform, Allport, increases visibility and cooperation across ASOS' international supply chain.
• ASOS employs knowledgeable, passionate employees that ensure the brand is continuously innovating and growing.
Internal Weaknesses:
Merchandising:
• As ASOS is online only, customers do not have the option of trying on or feeling the clothing prior to purchase.
• To turn into a strength : ASOS should feature digital ways for consumer to interact with their merchandise, such as the runway videos they feature. They could implement a more advanced zoom feature,