ASS 2 Task 1 Internet Marketing
The overall benefits, challenges and opportunities to new businesses using internet marketing
Task 1
Access
More frequent individualisation and communications to build relationships
The main benefits and opportunities of using the above are as follows. When you have a customer’s information you can work out what they might like. With this information you can send them relevant product information and special offers instead of sending everyone the same e-mails which they might get sick of and completely disregard or even choose a different business. Using the information correctly will build a relationship with the customer which in turn will build customer loyalty which is a very important benefit considering the amount of competition. Amazon is good example of a business using customer information correctly and individualisation for customer relations. They build relationships with customers by monitoring and collecting a customer’s purchase history and sending out personalised advertisements via e-mail, social media and as soon as a customer logs in tin the website. This makes it more personal.
Use of communications to promote e.g. Special offers, product launches
The main benefits and opportunities of using the above are as follows. The use of online communications can save a lot of money in advertising new products and offers which if it is not done online then it would need to be done using leaflets and flyers which need to be delivered as well, which is another expense which is unnecessary online. Altogether leaflets are not cost effective; they can also lead to unexpected fines by the Local Authorities because of people throwing them away whether it is the leaflet deliverer or the person who has received them. Another benefit is that any information Online can be changed at any time anywhere unlike leaflets and flyers, which would need to be thrown away, which is a waste of resources. Amazon and Tesco both use social media and e-mail to promote
Task 1
Access
More frequent individualisation and communications to build relationships
The main benefits and opportunities of using the above are as follows. When you have a customer’s information you can work out what they might like. With this information you can send them relevant product information and special offers instead of sending everyone the same e-mails which they might get sick of and completely disregard or even choose a different business. Using the information correctly will build a relationship with the customer which in turn will build customer loyalty which is a very important benefit considering the amount of competition. Amazon is good example of a business using customer information correctly and individualisation for customer relations. They build relationships with customers by monitoring and collecting a customer’s purchase history and sending out personalised advertisements via e-mail, social media and as soon as a customer logs in tin the website. This makes it more personal.
Use of communications to promote e.g. Special offers, product launches
The main benefits and opportunities of using the above are as follows. The use of online communications can save a lot of money in advertising new products and offers which if it is not done online then it would need to be done using leaflets and flyers which need to be delivered as well, which is another expense which is unnecessary online. Altogether leaflets are not cost effective; they can also lead to unexpected fines by the Local Authorities because of people throwing them away whether it is the leaflet deliverer or the person who has received them. Another benefit is that any information Online can be changed at any time anywhere unlike leaflets and flyers, which would need to be thrown away, which is a waste of resources. Amazon and Tesco both use social media and e-mail to promote