Assess The Effectiveness Of Celebrity Endorsements

These strategies are sometimes so successful that people often purchase celebrity endorsed products without realizing how or if at all it is effective or beneficial to them. For example, “People have paid large sums of money for a tape measure owned by President Kennedy, an autograph by astronaut Neil Armstrong, and the pop star Britney Spears’ chewed-up bubble gum (see Bloom and Gellman 2008; Hood and Bloom 2007 cited by Kurt, D., 2010). This simply shows that consumers value items that are associated in some way with their celebrities. Researchers have found out that it is beneficial to spend millions of dollars on endorsement not only to gain billions of dollars back, but also to create a big brand name for businesses. “Using celebrity endorsement