Assess the Factors Which Led to the Creation of Itv
Assess the factors which led to the creation of ITV in 1954
Commercial Television has been playing big role in our lives for about 60 years already, whether it is the Morning News, Downton Abbey or The Britain’s Got Talent show (Johnson, Turnock, 2005: 1). Commercial television is entertaining, educating and informative and tries to fulfil viewer’s wishes of what they want to watch. British audience has been able to choose what they watch since 1954, when government published the Act of Television which allowed the creation of the first independent television in the United Kingdom. The creation of ITV broke the BBC’s monopoly and introduced country a new era with free market and diverse television channels (Williams, 2010:151).
Establishing ITV was a result of economic, political and ideological factors which was first brought up in Selwyn Lloyd’s Minority Report. The critical document cited that there should be commercial alternative to the BBC. According to Minority Report, there should be freedom of choice rather than ‘the brute force of monopoly’ (Negrine, 1998: 18). In this essay, I will discuss which factors helped to create independent television. In order to assess the important aspects that made ITV possible, we have to keep in mind political, economic and ideological factors as well as the living conditions of the 1950s. The growing alienation from the BBC of its audience, the rise of official dissatisfaction with the Corporation and emerging consumer boom of the 1950’s helped to form the Independent Television (Williams, 2010: 146).
Campaign for independent television
To start with, one of the main factors which led to the Act of Television in 1954 was the commercial campaign done by a small but cohesive group of Tory backbench MPs who came from the world of business and believed in free enterprise and competition (Johnson, Turnock, 2005:15). While assessing the factors which led to a creation of ITV, it is important to focus on political
Commercial Television has been playing big role in our lives for about 60 years already, whether it is the Morning News, Downton Abbey or The Britain’s Got Talent show (Johnson, Turnock, 2005: 1). Commercial television is entertaining, educating and informative and tries to fulfil viewer’s wishes of what they want to watch. British audience has been able to choose what they watch since 1954, when government published the Act of Television which allowed the creation of the first independent television in the United Kingdom. The creation of ITV broke the BBC’s monopoly and introduced country a new era with free market and diverse television channels (Williams, 2010:151).
Establishing ITV was a result of economic, political and ideological factors which was first brought up in Selwyn Lloyd’s Minority Report. The critical document cited that there should be commercial alternative to the BBC. According to Minority Report, there should be freedom of choice rather than ‘the brute force of monopoly’ (Negrine, 1998: 18). In this essay, I will discuss which factors helped to create independent television. In order to assess the important aspects that made ITV possible, we have to keep in mind political, economic and ideological factors as well as the living conditions of the 1950s. The growing alienation from the BBC of its audience, the rise of official dissatisfaction with the Corporation and emerging consumer boom of the 1950’s helped to form the Independent Television (Williams, 2010: 146).
Campaign for independent television
To start with, one of the main factors which led to the Act of Television in 1954 was the commercial campaign done by a small but cohesive group of Tory backbench MPs who came from the world of business and believed in free enterprise and competition (Johnson, Turnock, 2005:15). While assessing the factors which led to a creation of ITV, it is important to focus on political
References: Briggs, Asa (1979) The History of Broadcasting In The United Kingdom Volume V: Sound and Vision Oxford University Press Crisell, Andrew (1997) An Introduction History of British Broadcasting Routledge, London Curran, James and Seaton, Jean (2010) Power Without Responsibility: Press, Broadcasting and the Internet in Britain Routledge, London Des Freedman (1999): How her majesty 's opposition grew to like commercial television: The Labour Party and the origins of ITV, Media History, 5:1, 19-32 Johnson, Catherine and Turnock, Rob (2005) Independent Television Over Fifty Years Open University Press Negrine, Ralph (1998) Television and The Press Since 1945 Manchester University Press Turnock, Rob (2007) Television and Consumer Culture: Britain and The Transformation of Modernity I.B Tauris, London Williams, Kevin (2010) Get Me a Murder a Day! A History of Media and Communication in Britain Bloomsbry Academic, New York