Assessing Marketing Environment Report - Sasa
Assessing Marketing Environment Individual Report
Company:
Sasa International Holdings Limited
Topic:
Discuss the environmental forces and their impact to this company
So Yuen Ling
Introduction
Sa Sa International Holdings Limited is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited in 1997 (Stock Code: 178).
The company was founded by Ms. Eleanor Kwok and her husband Mr. Simon Kwok in 1978. Headquarter is in Chai Wan, Hong Kong.
As of February 6, 2013, it operated approximately 260 stores and counters.
The Group employs over 4,800 staff in Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.
The Group offers over 600 brands with 16,000 items of skincare, fragrance, make-up, hair care, body care products, health and beauty supplements and men’s skin care products under international brands including own-brands and exclusive products such as Elizabeth Arden and Suisse Programme.
It also offers round-the-clock online shopping services (www.sasa.com) along with product and corporate information
Source :
(1) Sa Sa Official Website (2013) : http://web1.sasa.com/corporate/eng/whoweare/coinfo/retail.jsp (2) Bloomberg Businessweek (2013) : http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?tick
Customer Base
Sasa emphasize they offer “value of money” to the customer. By offering quality items in competitive price throughout the market, Sasa serves reasonable priced products for teenagers, young adults to luxuries brand for business woman, demanding user. Sasa online shop (www.sasa.com) serves customer whom enjoy the convenience of shopping online. They attract customers to try their products.
Position in market
Sasa is the leading cosmetics retailing and beauty care service group in Asia. They provide one-stop cosmetics specialty store and offer a broad product range with a full price spectrum.
Source
Company:
Sasa International Holdings Limited
Topic:
Discuss the environmental forces and their impact to this company
So Yuen Ling
Introduction
Sa Sa International Holdings Limited is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited in 1997 (Stock Code: 178).
The company was founded by Ms. Eleanor Kwok and her husband Mr. Simon Kwok in 1978. Headquarter is in Chai Wan, Hong Kong.
As of February 6, 2013, it operated approximately 260 stores and counters.
The Group employs over 4,800 staff in Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.
The Group offers over 600 brands with 16,000 items of skincare, fragrance, make-up, hair care, body care products, health and beauty supplements and men’s skin care products under international brands including own-brands and exclusive products such as Elizabeth Arden and Suisse Programme.
It also offers round-the-clock online shopping services (www.sasa.com) along with product and corporate information
Source :
(1) Sa Sa Official Website (2013) : http://web1.sasa.com/corporate/eng/whoweare/coinfo/retail.jsp (2) Bloomberg Businessweek (2013) : http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?tick
Customer Base
Sasa emphasize they offer “value of money” to the customer. By offering quality items in competitive price throughout the market, Sasa serves reasonable priced products for teenagers, young adults to luxuries brand for business woman, demanding user. Sasa online shop (www.sasa.com) serves customer whom enjoy the convenience of shopping online. They attract customers to try their products.
Position in market
Sasa is the leading cosmetics retailing and beauty care service group in Asia. They provide one-stop cosmetics specialty store and offer a broad product range with a full price spectrum.
Source
References: : 1) Sa Sa Official Website (2013) : http://web1.sasa.com/corporate/eng/whoweare/coinfo/retail.jsp 2) Bloomberg Businessweek (2013) : http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?tick 3) Euromoniter.com (2013) http;//www.euromonitor.com/beauty-and-personal-care-in-hongkong-china Total : 1340 words