Assessing the Marketing Mix of a selected Day Care Center: Introduction
ASSESSing THE MARKETING MIX OF SELECTED DAY CARE CENTERS: TOWARDS AN EFFECTIVE MARKETING STRATEGY
A Thesis
Presented to the Faculty of the
College of Business Administration
TRINITY UNIVERSITY OF ASIA
In Partial Fulfilment of the
Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT
Bringas, Kurt Adam
Chua, Maggi O.
Ingaran, Bettina
Ramirez, Xavier
Foreigner
March 2013
Chapter 1
The Problem and Its Background
Introduction
A day care center is the care of a child during the day by a person other than a child’s parent or legal guardian, typically performed by someone outside the child’s immediate family. Day care is typically an ongoing service during specific periods, such as the parents’ time at work.
The service is known as child care. Day care centres are an easy target because they 're the most institutional form of childcare, but this quality can work in their favour too: They 're usually regulated, offer a structured setting, and care is well-supervised. Experts say this arrangement can work well for children of any age as long as the center is of high quality.
In our country, there is an existing Republic Act 6972 which is “An act establishing a day care center in every barangay, instituting therein a total development and protection of children program, appropriating funds therefore, and for other purposes”. This republic act aims to defend the right of the children to assistance, including proper care and nutrition, and to provide them with special protection against all forms of neglect, abuse, cruelty, exploitation and other conditions prejudicial to their development. This act was approved in Nov. 23, 1990.
Background of the Study We, the researchers of this study, have decided to choose this topic for our thesis because we believe that each child has a potential, and we’d like to help them develop it from their very young ages. Having this
A Thesis
Presented to the Faculty of the
College of Business Administration
TRINITY UNIVERSITY OF ASIA
In Partial Fulfilment of the
Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT
Bringas, Kurt Adam
Chua, Maggi O.
Ingaran, Bettina
Ramirez, Xavier
Foreigner
March 2013
Chapter 1
The Problem and Its Background
Introduction
A day care center is the care of a child during the day by a person other than a child’s parent or legal guardian, typically performed by someone outside the child’s immediate family. Day care is typically an ongoing service during specific periods, such as the parents’ time at work.
The service is known as child care. Day care centres are an easy target because they 're the most institutional form of childcare, but this quality can work in their favour too: They 're usually regulated, offer a structured setting, and care is well-supervised. Experts say this arrangement can work well for children of any age as long as the center is of high quality.
In our country, there is an existing Republic Act 6972 which is “An act establishing a day care center in every barangay, instituting therein a total development and protection of children program, appropriating funds therefore, and for other purposes”. This republic act aims to defend the right of the children to assistance, including proper care and nutrition, and to provide them with special protection against all forms of neglect, abuse, cruelty, exploitation and other conditions prejudicial to their development. This act was approved in Nov. 23, 1990.
Background of the Study We, the researchers of this study, have decided to choose this topic for our thesis because we believe that each child has a potential, and we’d like to help them develop it from their very young ages. Having this