Assessment APB Sept 2014 1 
Assignment Front Sheet
Qualification
Unit number and title
BTEC Level5 HND Diploma in Business
Unit 18:
Advertising and Promotion in Business — Level 4
Student name
Assessor name
KUNAL CHAN MEHTA
Date issued
Completion date
Submitted on
22nd September 2014
12th December 2014 before 12. 00 midday
Assignment title
Wembley Park – The New Lifestyle Destination
Learning Outcome
Learning Outcome
AC
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the scope of marketing communications
1.1
Explain the communication process that applies to advertising and promotion.
1
1.2
Explain the organisation of the advertising and promotions industry.
1.3
Assess how promotion is regulated.
1.4
Examine current trends in advertising and promotion, including the impact of ICT.
LO2
Understand the role and importance of advertising.
2.1
Explain the role of advertising in an integrated promotional strategy for a business or product.
2
2.2
Explain branding and how it is used to strengthen a business or product.
2.3
Review the creative aspects of advertising.
2.4
Examine ways of working with advertising agencies.
LO3
Understand below-the-line techniques and how they are used.
3.1
Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product.
2
3.2
Evaluate other techniques used in below-the-line promotion.
LO4
Be able to plan integrated promotional strategies.
4.1
Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.
3
4.2
Carry out the development of a promotional plan for a business or product.
4.3
Plan the integration of promotional techniques into the promotional strategy for a business or product.
4.4
Use appropriate techniques for measuring campaign effectiveness.
Instructions
An electronic copy of your
Qualification
Unit number and title
BTEC Level5 HND Diploma in Business
Unit 18:
Advertising and Promotion in Business — Level 4
Student name
Assessor name
KUNAL CHAN MEHTA
Date issued
Completion date
Submitted on
22nd September 2014
12th December 2014 before 12. 00 midday
Assignment title
Wembley Park – The New Lifestyle Destination
Learning Outcome
Learning Outcome
AC
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the scope of marketing communications
1.1
Explain the communication process that applies to advertising and promotion.
1
1.2
Explain the organisation of the advertising and promotions industry.
1.3
Assess how promotion is regulated.
1.4
Examine current trends in advertising and promotion, including the impact of ICT.
LO2
Understand the role and importance of advertising.
2.1
Explain the role of advertising in an integrated promotional strategy for a business or product.
2
2.2
Explain branding and how it is used to strengthen a business or product.
2.3
Review the creative aspects of advertising.
2.4
Examine ways of working with advertising agencies.
LO3
Understand below-the-line techniques and how they are used.
3.1
Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product.
2
3.2
Evaluate other techniques used in below-the-line promotion.
LO4
Be able to plan integrated promotional strategies.
4.1
Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.
3
4.2
Carry out the development of a promotional plan for a business or product.
4.3
Plan the integration of promotional techniques into the promotional strategy for a business or product.
4.4
Use appropriate techniques for measuring campaign effectiveness.
Instructions
An electronic copy of your