Assessment of Vas of Mobile Networks in India
Assessment of Mobile Value-Added Services (M-VAS)
MARKETING RESEARCH ASSIGNMENT
UNDER GUIDANCE of
Dr. B. Padmanarayan
Prepared by
SANDEEP KUMAR
SUBHAS KAR
MANISH PRUSTY
GITAM SCHOOL OF INTERNATIONAL BUSINESS
g
INDEX
CONTENTS PAGE NO Acknowledgement....................................................................................................……….03 Need for the study …………………………………………………………………………….………….……04 Indian Telecom Sector- A Profile………………………………………………………..……………….05 Value added service-an introduction…………….…………………………………….…………..…..19 Analysis………………….…………………………………………………………………………..…………....28 Suggestions ………………………………………………………………………………………….………….40 Questionnaire……………………………………………………………………………………….………….41
ACKNOWLEDGEMENT
We owe a great many thanks to a great many people who helped and supported us during the preparation of this report.
Our hearty thanks to our Research Methodology lecturer Dr B Padmanarayan for guiding us through the project and correcting the various documents with attention and upmost care. She has taken the pain to go through the report and make necessary adjustment and correction where required.
We would also thank our Institution and our Faculty members without whom this project would have been a distinct reality. We also extend our heartfelt thanks to our family and well wishers.
NEED FOR THE STUDY
The mobile subscriber base is growing at a scorching pace in India, India is now the 5th country in the world to have crossed the 100 million mark in subscriber base and has in the last two months become the fastest growing mobile market in the world. As of February 2011, India has 791.38 million mobile subscribers and is also the second largest telecommunication network in the world in terms of number of wireless connections after China.
As average revenue per user decrease from voice drops, and voice becomes commoditized, Telcos are increasingly
MARKETING RESEARCH ASSIGNMENT
UNDER GUIDANCE of
Dr. B. Padmanarayan
Prepared by
SANDEEP KUMAR
SUBHAS KAR
MANISH PRUSTY
GITAM SCHOOL OF INTERNATIONAL BUSINESS
g
INDEX
CONTENTS PAGE NO Acknowledgement....................................................................................................……….03 Need for the study …………………………………………………………………………….………….……04 Indian Telecom Sector- A Profile………………………………………………………..……………….05 Value added service-an introduction…………….…………………………………….…………..…..19 Analysis………………….…………………………………………………………………………..…………....28 Suggestions ………………………………………………………………………………………….………….40 Questionnaire……………………………………………………………………………………….………….41
ACKNOWLEDGEMENT
We owe a great many thanks to a great many people who helped and supported us during the preparation of this report.
Our hearty thanks to our Research Methodology lecturer Dr B Padmanarayan for guiding us through the project and correcting the various documents with attention and upmost care. She has taken the pain to go through the report and make necessary adjustment and correction where required.
We would also thank our Institution and our Faculty members without whom this project would have been a distinct reality. We also extend our heartfelt thanks to our family and well wishers.
NEED FOR THE STUDY
The mobile subscriber base is growing at a scorching pace in India, India is now the 5th country in the world to have crossed the 100 million mark in subscriber base and has in the last two months become the fastest growing mobile market in the world. As of February 2011, India has 791.38 million mobile subscribers and is also the second largest telecommunication network in the world in terms of number of wireless connections after China.
As average revenue per user decrease from voice drops, and voice becomes commoditized, Telcos are increasingly