Assigement
Task 1: Understand marketing through the internet.
Grading
(P, M, D)
Assignment Type
1.1
Explain the elements of internet marketing
P1.1
Assignment
1.2
Evaluate the internet marketing mix by giving relevant examples.
P1.2
1.3
There are many internet marketing e-tools. Compare these internet marketing tools – e-tools.
P1.3
1.4
Examine interactive order processing for online customers buying on a site like www.markavip.com/qa
P1.4
Task 2
You are required to conduct a market research based on any topic for any company you prefer. For the market research you are supposed to identify the following.
Task 2: Be able to produce market research to support customer relationship management
Grading
(P, M, D)
Assignment Type
2.1
Conduct secondary market research for the topic you have selected.
P3.1
Take-Home Class Activity
2.2
Design an online survey by firstly identifying the goals of the survey and analyse the data you have collected.
P3.2
2.3
For the company you have selected, show how you can use electronic customer relationship marketing for the growth of the business.
P3.3
Scenario Brief
The field of Internet Marketing is very challenging and your role as a professional demand a continuous process of reflection, involving looking at practices, ideas and actions; then evaluating their effectiveness in order to make improvements. Your work for this assignment is to focus on a selected business and all the activities a business conducts via the World Wide Web with the aim of attracting new business, retaining current business and developing its brand identity. For the selected business sector how the business is able to use Search Engine Marketing on the internet for promotion is core to their success.
The relationship for the selected business with the customer is vital to their success, similarly the public relations through the internet has to be the key professional practice, activities and actions within the chosen sector should consider the concept of
Grading
(P, M, D)
Assignment Type
1.1
Explain the elements of internet marketing
P1.1
Assignment
1.2
Evaluate the internet marketing mix by giving relevant examples.
P1.2
1.3
There are many internet marketing e-tools. Compare these internet marketing tools – e-tools.
P1.3
1.4
Examine interactive order processing for online customers buying on a site like www.markavip.com/qa
P1.4
Task 2
You are required to conduct a market research based on any topic for any company you prefer. For the market research you are supposed to identify the following.
Task 2: Be able to produce market research to support customer relationship management
Grading
(P, M, D)
Assignment Type
2.1
Conduct secondary market research for the topic you have selected.
P3.1
Take-Home Class Activity
2.2
Design an online survey by firstly identifying the goals of the survey and analyse the data you have collected.
P3.2
2.3
For the company you have selected, show how you can use electronic customer relationship marketing for the growth of the business.
P3.3
Scenario Brief
The field of Internet Marketing is very challenging and your role as a professional demand a continuous process of reflection, involving looking at practices, ideas and actions; then evaluating their effectiveness in order to make improvements. Your work for this assignment is to focus on a selected business and all the activities a business conducts via the World Wide Web with the aim of attracting new business, retaining current business and developing its brand identity. For the selected business sector how the business is able to use Search Engine Marketing on the internet for promotion is core to their success.
The relationship for the selected business with the customer is vital to their success, similarly the public relations through the internet has to be the key professional practice, activities and actions within the chosen sector should consider the concept of