Assignment 1
marketing-mktg-111-505
Assignment #1
Assignment #1
Contents
McDonald’s in India 2
Market Environment Impacts on McDonald’s in India 2
Sociocultural forces: 2
Marketing Strategy and the target market: 3
Product 3
Price 3
Promotion: 4
Place: 4
Appendix 5
McDonald’s in India
The McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and many other varieties (Wikipedia, 2015).
My case study is McDonald’s in India. McDonald’s entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning in terms of adapting to the tastes, preferences and culture of the local customers, changing the perception of Indian consumers towards American food habits, obstruction from political parties, issues with distribution, designing a proper supply chain to training the employees on McDonald’s standards, the fast food giant emerged to be the market leader by 2011. Though McDonald’s commands the leadership position in the Indian fast food market their exists stiff competition from the local traditional fast food retailers as well as other multinational firms which entered the fast growing.
Market Environment Impacts on McDonald’s in India
Sociocultural forces:
Culture and society has a big impact on any organisation sales. McDonald’s. Culture is very much simple. But in India society is very versatile. Though India is heavily populated but still Hindu’s don’t eat meat, Muslim only eat Halal (Accepted by Islam religion) and they don’t eat pork. In India religion has a very big impact on society. For
Assignment #1
Assignment #1
Contents
McDonald’s in India 2
Market Environment Impacts on McDonald’s in India 2
Sociocultural forces: 2
Marketing Strategy and the target market: 3
Product 3
Price 3
Promotion: 4
Place: 4
Appendix 5
McDonald’s in India
The McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and many other varieties (Wikipedia, 2015).
My case study is McDonald’s in India. McDonald’s entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning in terms of adapting to the tastes, preferences and culture of the local customers, changing the perception of Indian consumers towards American food habits, obstruction from political parties, issues with distribution, designing a proper supply chain to training the employees on McDonald’s standards, the fast food giant emerged to be the market leader by 2011. Though McDonald’s commands the leadership position in the Indian fast food market their exists stiff competition from the local traditional fast food retailers as well as other multinational firms which entered the fast growing.
Market Environment Impacts on McDonald’s in India
Sociocultural forces:
Culture and society has a big impact on any organisation sales. McDonald’s. Culture is very much simple. But in India society is very versatile. Though India is heavily populated but still Hindu’s don’t eat meat, Muslim only eat Halal (Accepted by Islam religion) and they don’t eat pork. In India religion has a very big impact on society. For