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Assignment 1/ Assignment 2
Program / Intake : Bachelor of Science (Hons) / 45th Intake
Pathway: Management
Student Name:
Eddeham Bin Abdul Rahman
Student Number:
13212316
Module:
Business Strategy
Lecturer/Tutor:
Mr John F. Hulpke
Grade:
DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program.
Signed: _______________________ Date Submitted: _______________________
Acknowledgment of Assignment Receipt
(Students are required to fill up this acknowledgment slip upon submission of assignments)
Student Name: Eddeham Bin Abdul Rahman Student Number: 13212316
Program / Intake: Bachelor of Science/45th Intake
Module: Business Strategy Assignment 1 / Assignment 2
Lecturer: Mr John F. Hulpke Received by: ________________________________
Article: “SIA’s new offering among the ‘poshest’” – Straits Times, Friday, February 6th 2015
In the article, the writer writes about the new premium economy class from Singapore Airlines which is set to be one of the ‘poshest’ in the industry. Singapore Airlines will launch the premium economy class in August with enhancements like wider seats that recline further, extra legroom and better food - all for around 20 per cent more than a regular economy class ticket, excluding promotional fares. He also added that 30 airlines – including Qantas, Air France, British Airways and Lufthansa – currently offering a premium economy product.
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